China's industrial manipulator (15.620, 0.00, 0.00%) market capacity continues to develop, and overseas robot manufacturers have surged production capacity to solve China's requirements. As one of the "four families" of intelligent robots, Yaskawa Electric has accelerated the rational layout of the Chinese artificial intelligent sales market, and the pace of exploring localized operations has accelerated.
Founded in 1915, Yaskawa Electric is one of Japan's largest industrial machinery companies, headquartered in Kitakyushu City, Fukuoka Prefecture. In 1977, Yaskawa Electric applied its own fitness motion control system to develop, design and manufacture Japan's first fully electrically automated industrial-grade intelligent robot, and since then has successively developed and designed various automation technology functions intelligent robots such as electric welding and welding, installation, spraying, and transportation, and has been promoting the sales market of industrial manipulators around the world.
In the Chinese market, Yaskawa Electric's sales in the first quarter of fiscal year 2017 reached 2.69 million US dollars, a significant increase of 32.1% compared with the same period, and China has also become Yaskawa Electric's largest single country market except for Japan. It is precisely in this way that Yaskawa Electric stated in the first quarter of fiscal year 2017 that the substantial increase in sales and profitability of the enterprise market is due to the continuous growth of demand in the Chinese market.
On how to develop high-end equipment manufacturing in China and other problems, Yaskawa Electric (China) Executive President Kiyogo Nishikawa recently accepted an interview with the first financial news reporter.
Concentrate on the sales market
Talking about the world's leading level of intelligent robots produced by Yaskawa Electric, we have to start with the motors and control systems that Yaskawa Electric has already made.
Nishikawa Kiyogo told the first financial news reporter that Yaskawa Electric, which has been committed to the research and development of products in the technical professional electrical equipment industry for nearly 100 years, has maintained a leading position in servo motors and fitness motion control systems, and servo motors and motion controllers are all important parts for the production and manufacture of intelligent robots, which makes Yaskawa Electric have unique advantages in the development and design of intelligent robots.
Although the manufacturing enterprises under the impact of intelligence are in the adjustment period, Yaskawa Electric's development strategy of focusing on the segmented industry of motor and control system has not changed. "Committed to the segmented industry of motors and control systems, Yaskawa Electric is an important factor in the superior influence of the industrial manipulator manufacturing industry," Nishikawa Kiyogo told the CBN reporter.
In addition, Nishikawa Kiyogo attaches great importance to whether Yaskawa Electric can be integrated into the fast-changing Chinese market, he told the first financial news reporter, "Yaskawa Electric's success also depends on integrating into the sales market, releasing customers and sales market necessary intelligent robot products." ”
In Nishikawa's view, the success of a robotics company does not necessarily lie in the advanced technical aspects, but only in the technical aspects of its own development and design, and in addition, the sales market changes.
At this stage, more and more Chinese companies have chosen to enter the industrial manipulator industry, but after the news reporter visited and investigated, it was found that at this stage, domestic intelligent robot companies have moved towards two extremes: or invest a lot of assets to carry out advanced technical product research and development, looking forward to surpassing the curve; Regardless of the precise positioning of the low-end itself, the key components are basically all "foreign", and they only give full play to the function of assembly.
Looking back at Yaskawa's strategic positioning in the industrial manipulator industry, it may be possible to emulate the development trend of China's industrial manipulator companies.
Localization measures
As a Japanese company that previously promoted the vitality of the sales market in Europe and United States, Yaskawa Electric entered China's sales market not early, which reflects the slight backwardness of Yaskawa Electric's identification of China's market in the early days. However, Nishikawa Kiyogo said that with the transformation of China's market, Yaskawa Electric has accelerated its rational layout in China and successfully entered the Chinese market with Yaskawa Electric's products.
Kiyogo Nishikawa told the first financial news reporter that exporting the goods manufactured by Yaskawa Electric to China is only the first step in the development strategy. From Nishikawa Kiyogo's point of view, the deeper connotation of Yaskawa Electric's localized operation is to integrate into China's economic development and carry out operation, production and manufacturing.
Different from European and United States manufacturers, the production model of Japan robot manufacturers - with the development and design of new intelligent robots and mass production of famous products as the key overall goal, and its subsidiaries or other enterprises design and manufacture intelligent robot complete equipment system software necessary for various manufacturing industries.
Following this development strategy, in 2013, Yaskawa Robotics (China) Intelligent Robot Co., Ltd. was established in Changzhou City, which is the first intelligent robot processing plant announced by Yaskawa Electric outside of Japan processing plant. At this stage, Yaskawa Electric has established intelligent robot management centers in Chengdu, Guangzhou and Shanghai.
With the "explosion" of industrial manipulators by Chinese customers, according to statistics, Yaskawa Electric plans to build new equipment in the processing plant area of Changzhou City, Jiangsu Province, where the company manufactures industrial manipulators, and will increase China's monthly production to more than 1,200 units before this year.
At this stage, China has already become one of the most important puzzle pictures in Yaskawa's business process board diagram. According to the detailed introduction of Nishikawa Kiyogo, at this stage, the production capacity of intelligent robots manufactured in China has accounted for 1/4 of Yaskawa Electric's global intelligent robot production capacity, and Chinese's artificial intelligent sales market has also accounted for 1/4 of Yaskawa's global intelligent robot market share.
In addition, Yaskawa Electric also chose to open Sino-foreign joint ventures in China, as early as 1996, Japan Yaskawa and Shougang Group joint venture to establish a joint venture. In 2015, Yaskawa Electric and Midea established two Sino-foreign joint ventures for intelligent robots, in which the intelligent robot company is 60.1% owned by Meili Holdings, and the industrial manipulator company is controlled by Yaskawa Robotics 51%.
Midea's recycling of KUKA robots undoubtedly surpasses the layout of the entire industrial manipulator industry. In Nishikawa's view, recycling is common in the financial market, but the act of recycling is just a way, and Yaskawa Electric pays more attention to the purpose of recycling. "Unless there is an obvious intention on the part of the company being recycled, the recovery of pure assets will usually go through a long period of conflict," said Nishikawa, noting that the two are not as good as sitting down with each other to find a win-win entry point for their interests.
From a practical point of view, Yaskawa Electric and a Chinese young giant company with a market sales and operation scale of 200 billion yuan alliance is very beneficial to Yaskawa Electric, can produce obvious mutual benefit and win-win results, Yaskawa Robot has key technologies, and the beauty of itself has a strong sales market professional ability and strong human resource management, which has obviously become one of the ways for Yaskawa Electric to implement the localization development strategy in China.
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