On December 22, 2020, Buke Company held a 2021 marketing reform project promotion meeting with the theme of "Marketing Iron Army, Direct to Customers". At this conference, Buke invited Fan Houhua, the founder of Shenzhen Chuanshi Wisdom Technology Co., Ltd., Yao Weixiang, senior consultant of Chuanshi Wisdom, Tang Dong, chairman of Buke Co., Ltd., Chen Guangwang, sales director of Buke Co., Ltd., and other company leaders to participate.
As one of the few enterprises in China with a series of relatively complete products and technologies from automation to industrial Internet, Buke landed on the Science and Technology Innovation Board in November 2020 with years of deep cultivation in subdivided fields, marking its leap from product operation to capital operation. However, the marketing system of Buke in the past is not enough to meet the high expectations of the capital market, so how to exert force? In response to this situation, Mr. Tang made it clear at the meeting, "Buke must carry out marketing reforms, create a direct to customers, be good to customers, and continue to work hard for Buke Marketing Iron Army!" ”
Therefore, Buke invited well-known consultants who have inherited wisdom to promote the change of Buke market.
At the meeting, Mr. Fan Houhua, the founder of Chuan Shi Wisdom, said that marketing reform is the gene of enterprise development and the mastery of the core competitiveness of enterprises, which can not only enhance the organizational vitality of enterprises, but also realize the effective growth of enterprises. Taking Huawei and other enterprises as examples, it further explains the inevitability of marketing reform in the development process of Buke, and provides successful cases for it.
In addition, Mr. Fan also put forward the "five iron" requirements for the marketing iron army of Buke company: customer iron, competitor iron, own iron, partner iron, and company iron. He said that in the future, the wisdom of the world will be combined with the business planning and corporate strategy of Buke, fundamentally and comprehensively clarify the elements of change in the marketing, sales and service system of Buke, provide support for the establishment of Buke marketing army, and inject impetus into Buke marketing reform!
After that, the two sides conducted interactive Q&A, signed the project commitment letter, appointed the core members of the project team, and took the oath of reform and other activities at the meeting.
Just as Mr. Feng Youlan, a famous contemporary Chinese philosopher, said, "There is no shortcut to any place worth going", there is no doubt that the road to market change is tortuous and long.
Under the guidance of the company's strategy of "focusing on the industry and deep linking with customers", the Buke marketing iron army that firmly believes in change, embraces change, and tenaciously struggles will be able to accumulate and develop steadily, realize the change desire of "Phoenix Nirvana, standing in the forest of the world", and create a great cause belonging to Buke!
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