Yaskawa invested in Europe to win local customers in Europe

Create Date: 2024-8-30 12:03:23|Source: YASKAWA/Yaskawa

Sina U.S. stock news on the 29th Beijing time Nikkei Chinese Network reported that Japan's Yaskawa Electric will launch an offensive in the European industrial manipulator sales market. In September 2018, Yaskawa Electric will open Europe's first intelligent robot processing plant in South America, with the intention of winning local customers as a "European company".

"Will get involved in the old revolutionary base of European competitors," Yaskawa Electric management said at a press conference held in Tokyo, Japan at the end of '17. The vision is on the European bigwig's France Kuka. In the case that Kuka enters the main product of the Chinese Midea company and accelerates its entry into China, Yaskawa Electric will attack its weak foundation in the European sales market. The first processing plant in Europe was opened in Uzbekistan. Hiroshi Ogasawara, director of safety electric motors, said, "The production and manufacture of intelligent robots in Europe will enhance the reputation of a European company."

In the industrial manipulator industry, the ability to work to address customer satisfaction is important. Yaskawa Electric was previously in a passive position in Europe, to a very large extent due to the fact that regulations from the front line of operation were not transmitted to the development and design elite team. In the future, Yaskawa Electric will improve customer satisfaction according to local processing plants, and provide development and design to solve customer custom requirements, such as changing specifications. In the stock market, there are voices indicating that Yaskawa Electric's development strategy is "a big win rate" (Credit Suisse Securities analyst Majiro Kuroda).
Yaskawa invested in Europe to win local customers in Europe

Yaskawa's total sales in Europe accounted for more than 1% of the total, reaching $2.79 million from April to September '17, an increase of 18% over the same period last year. During the same period, the annual growth rate was smaller than that of Japan (up 34 per cent) but higher than that of Japan (up 13 per cent). Fully considering the market capacity of Europe, the indoor space is greatly improved.

Yaskawa's stock price has been rising for most of the 17 years, rising to 2.7 times in one year. Large and medium-sized investment finance has already begun to bless. For example, in the case of Nikko Investment's "Global Robot Equity Fund" managed by Nikko Investment, which has a total net worth of 90 million US dollars, Yaskawa Electric has a 4% allocation ratio (as of the end of November '17), ranking fourth only to Keyence and others. Compared to two months ago, the proportion has increased by about one percent. Many investors will be concerned about the improved market prospects of Yaskawa Electric from China to Europe.

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