The dual drive of product + business accelerates the innovation and development of ABB servo motors

In the past six months, with the full liberalization of epidemic prevention and control, the industrial market has ushered in a lively scene that has not been seen for a long time, and industry exhibitions, forums, roadshows, seminars, matchmaking meetings and other activities have been opened, injecting a boost into the recovery and development of the market. Judging from the data, the current performance of the industrial market is not as expected, and more patience and time are still needed for a full recovery.

Against this backdrop, the performance of ABB's MONM local business unit is outstanding. Feng Jiayi, head of ABB Servo and NEMA Local Business Unit (MONM), said in an interview, "In the face of the difficulties of declining demand from some traditional customers, this year's servo motor products of MONM local business unit are facing a broader general motion control market, including the explosion-proof servo market, which is a key research, and its performance has reached a record high. "Being close to the industry and key customers, constantly optimizing and adjusting the understanding of the needs of market segments, and supporting a targeted product portfolio with strong local R&D resources are the mechanisms behind the growth of MOMON's local business units.

Industry-oriented product and business development strategies

At the beginning of 2023, ABB's local business unit clarified its business development and product planning strategy oriented to industry applications. Guided by this strategy, the MONM business unit has continuously laid a benchmark success story in various industries by relying on its strong local development capabilities, fast-responding localized R&D team, flexible and efficient product portfolio, flexible customization capabilities, and localized cost-effectiveness and short delivery time, and closely tracking the trend of customer technology needs.

In particular, with the rapid follow-up and breakthrough of traditional food and beverage, rubber and plastics, logistics, printing and packaging industries, as well as emerging leading industries such as photovoltaic and lithium batteries, since 2023, the MONM business unit has carried out continuous business cooperation with a number of OEM customers in the above industries.

It is reported that the order volume of the HDS series of general servo motors in the first five months has been close to the highest annual order volume in the past year. The HX series explosion-proof servo motor in the first zone released in early January this year has also been recognized by more and more industry customers by virtue of its comprehensive advantages in explosion-proof, performance and cost, forming another growth support for MOMM's local business.

The dual drive of product + business accelerates the innovation and development of ABB servo motors

HDS series of high-performance general-purpose servo motors

"The industry application-oriented business development and product planning strategy is not only an annual plan, but also an industrial insight formed on the basis of the review and summary of a large number of industry application practical case experience in the past years of exploration and cultivation of the servo business." Feng Jiayi said that industry-oriented products and marketing strategies are also one of the guiding principles for the development of the entire ABB motor and generator business in China. Especially in the case of insufficient market demand, taking the initiative to grasp the market pain points and trends to absorb and condense effective customer demand input, feed back products, and provide customers with the product value they really need, which has undoubtedly become the driving force for the sustained and healthy growth of the entire ABB motor and generator business.

Localized R&D and manufacturing strengthen advantages

Localized R&D is one of the core advantages of MOMM's servo motor business.

In addition to the professional software required for the development of a full range of servo motors, the MONM business has also built a professional servo motor R&D laboratory with the ability to test and verify the whole machine to raw materials. Feng Jiayi told reporters, "These independent R&D and testing capabilities ensure the reliability of our R&D experience and data, and support ABB servo motors to achieve corner overtaking with the group's strong technical strength and historical heritage; At the same time, in the face of customers' customization needs, we ensure that the product design cycle is shorter and the simulation data is more accurate. ”

The strong local R&D team not only provides customers with fast and professional technical support response, but also ensures that the business can truly implement the industry application-oriented product management strategy, and realizes the platform development, iteration and upgrading of products with a fast and effective R&D team response, so as to ensure the coordinated development of the value chain from suppliers to customers.

Since the completion of the first production line in 2015, today's MONM local business unit has formed a lean production layout covering 2 production bases, 5 dedicated servo motor assembly lines and 1 rework and prototype processing line: it can not only provide an annual production capacity of 100,000 servo motors, but also provide flexible and flexible customized product development and transformation capabilities, which can not only ensure the stability and fast delivery of the localized manufacturing supply chain, but also effectively support the development of customized needs in different industries.

In the past few years, unstable supply chains have become the most important operational risk for all industries.

MOMM's local business unit has a full range of servo motor products to create a complete and highly localized supply chain system. In the supply of key motor components such as iron cores, permanent magnets, insulation, connectors, etc., we have established stable cooperation with multiple suppliers through firm localization measures. For example, servo motor products often use permanent magnets as key raw materials, so they are highly dependent on the supply of rare earths. After years of R&D and supply chain team cooperation, MONM's local business unit has not only mastered a stable permanent magnet supplier resources, but also realized a new cooperative relationship to upgrade and optimize products through in-depth cooperation with suppliers, effectively ensuring the cost stability of key raw materials.

Dig deep into the needs of customer segmentation and innovate to solve the pain points of the industry

As ABB's Global Servo Motor Excellence Center and Servo Motor R&D Center, the vast majority of the business of the local business unit of MONM was initially oriented to the internal motion control needs of the ABB Group, such as the servo motor series for ABB robots, and gradually formed a strong strength in robotics and its application systems

In 2016, the first general-purpose servo motor was launched in the local business unit of MONM, and all businesses within the ABB Group joined hands with key customers in various industries to jointly promote the application of products in automobile manufacturing, photovoltaics, rubber and plastic machinery, food and beverage, electronics and other industries, and achieved progress from pilot breakthroughs to steady accumulation. For the booming emerging markets, MONM's local business unit, combined with ABB's B&R's motion control system, has developed a series of high-performance, energy-efficient high-power water-cooled servo motors for multi-wire cutting applications in the photovoltaic industry, which strongly supports the business development of key PV OEM leading customers.

The in-depth exploration of the pain points of the industry and the continuous optimization of segmentation needs have enabled the local business unit of MONM to find new growth points in the face of the challenge of the decline of traditional business.

In the general servo market in the small and medium power segments, the HDS series of general servo motor products provide stable and reliable speed and torque output for key application equipment in many industries such as injection molding machines, beverage filling machines, vacuum coating machines, etc., with their outstanding high power density and low torque fluctuation characteristics, to ensure the consistency and high efficiency of equipment output.

In the past two years, the HY and HX series explosion-proof servo motor series have been launched successively, providing an ideal choice for industries that have both explosion-proof requirements and high requirements for automation or accuracy with localized value chain and excellent performance.

The motor is the main means for human beings to use electric energy, and it is also one of the many implementation grasps of the national dual carbon strategy. Since July 1, 2020, the Chinese market has implemented energy efficiency level requirements for permanent magnet synchronous servo motors, and ABB's local business unit has obtained the national energy efficiency label for all its products that meet the energy efficiency requirements for the first time.

From the perspective of servo motor development, Feng Jiayi believes that behind the dual carbon strategy, "high energy efficiency" will become the future trend of motors. MONM's local business unit has long been aware of this industry change, and has discussed and planned for it. "At present, in addition to high-power, modularization, integration and other plans, energy-efficient permanent magnet synchronous servo motors will be the key development direction of our products in the future." Feng Jiayi also firmly believes that based on many industry application experience, strong localized R&D capabilities and manufacturing value chain, MOMM's local business unit will launch excellent motor products for China and the world to help the dual carbon cause.

The dual drive of product + business accelerates the innovation and development of ABB servo motors

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