Xinjie in a nutshell!

Create Date: 2024-8-30 12:03:23|Source: XINJE

As the only domestic brand among the top 10 small PLC shopping malls in China, Xinjie has broken through the core shopping malls dominated by international brands for more than ten years, and the unswerving commitment of the leader Li Xin to independent development can be seen.

                                  Xinjie in a nutshell!

In the past two years, PLC shopping malls have grown moderately, but the local brand has far surpassed multinational companies due to its positioning as a subdivision of shopping malls. In terms of sales data, the average growth rate of core products such as PLC and HMI has exceeded 30% in recent years. In this regard, Mr. Li said frankly: "On the one hand, compared with foreign products, Xinjie's products are 'more down-to-earth' and can provide suitable solutions according to customer needs; on the other hand, we grasp the core skills and insist on continuing to innovate. "In order to make the product more vigorous, Xinjie continues to enrich the product functions, such as small PLC products pay more attention to the convenience of programming, together with the increase of motion control and network functions. For the future shopping mall, Li Xin is full of determination, "aiming at the demand of the shopping mall, long-term skill innovation, to ensure the vitality of products, Xinjie will continue to adhere to considerable growth." ”

In recent years, whether from the macro environment or from the detailed occupational demand, the automation profession as a whole has entered a rational and moderate growth. In this regard, Li Xin is optimistic that the transformation of China's society and industry, especially the blowout of the demand for intelligent control of provincial people, will surely bring greater opportunities for automation development, and small PLC will burst with new vitality. In the future, Xinjie will continue to focus on the abundance of key occupations and product lines. In detail to the PLC, the direction of development is motion control (such as multi-axis linkage) and bus skills. In fact, Xinjie's new products will soon be launched, and will be integrated with servo, for robots, high-end printing and packaging, metal processing and other professional shopping malls, together with the foundation for the future launch of medium-sized PLC.

When it comes to the development of Hongxiang control manufacturers, especially PLC enterprises, Li Xin believes that compared with international giants such as Siemens and Omron, Hongo enterprises are still far away, especially in terms of brand influence. However, local enterprises have differentiated competitive advantages: as latecomers, we can get closer to customers and extend our products to subdivided shopping malls; In terms of service capabilities and system and channel construction, we can make use of our strengths and avoid weaknesses. Taking channels as an example, the agents of foreign-funded enterprises mainly focus on distribution and logistics, while the local agents focus on trade and services, and naturally have more advantages in the end customers. "Insist on skill innovation, improve the service system, do these two points, and the advantages of induction will flash."
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