The industry and demand are integrated to accelerate the expansion of new areas

With the proposal of "Made in China 2025" and the increasing role of science and technology in promoting new industries, the automation industry has begun to pick up, and the inverter market has regained its vitality and vitality after the downturn in the first two years. As a world-renowned provider of electrical automation products and systems, Fuji Electric has been focusing on the industry, based on existing resources, and continuously accumulating professional experience in the face of the industry's "cold" or "warming", providing diversified, advanced and reliable products and systems for the industrial automation market. In order to further understand Fuji Electric's industry applications, industrial layout and future planning, our reporter interviewed Mr. Gong Xiaozhou, Director of Fuji Electric's Power Electronics Sales Division, Business Strategy Management Department, and Drive Department.

Focus on intelligent manufacturing and expand industry advantages

Since 2015, the Ministry of Industry and Information Technology of the People's Republic of China launched the implementation of the "Intelligent Manufacturing Pilot Demonstration Special Action", intelligent manufacturing has increasingly become a major trend and core content of the future development of the manufacturing industry, and has also put forward higher requirements for mechanical automation control. Minister Gong believes that from the current market, China's machinery automation control has developed to high-precision and high-reliability high-end equipment. Fuji Electric has a full range of products such as inverters, PLCs, servos, and human-machine interfaces, which basically cover the needs of mechanical automation control. Intelligent manufacturing is for the entire manufacturing industry, Fuji Electric's wide range of product lines can fully meet the relevant requirements, only need to connect these products in series, so that more customers can see that Fuji Electric can not only provide a single product for it, but also provide system integration solutions, improve the production efficiency of customer systems, maximize product added value.

In order to further cater to the smart manufacturing market, Fuji Electric has established a sales strategy management department, which can deploy and deploy INV, SV, PLC, HMI and other related products in a unified manner. "It's no longer the time when one product is the world." Minister Gong said: Fuji Electric has a wide range of product lines and has accumulated a large customer base. The establishment of the strategic management department aims to provide customers with more complete solutions and better products and services by integrating the company's products, customers and other resources to the greatest extent, digging deep into the production needs of customers.

Grasp the characteristics of the industry to meet the actual needs

Minister Gong believes that since each industry has specific needs, it is the future direction to provide the most cost-effective products and high value-added services according to the actual needs of customers. The new compact frequency inverter FVR-AS series exemplifies this concept.

This small inverter is a good product, and it is mainly used in the ceramic industry in consideration during research and development. As we all know, the working environment of the ceramic industry is very harsh, and high temperature, dust, and corrosive gases will pose challenges to the normal use of the inverter. For inverter products, stability is very important, but in a high-temperature, dusty environment, it is not easy to achieve stable and reliable system work. This inverter continues the consistent advantages of Fuji Electric's inverter products, and further improves the environmental adaptability of the inverter. The main board of the FVR-AS series small inverter is coated with two layers of protective coating, which can prevent the erosion of the inverter by corrosive gases compared to one coating of conventional products.

In addition, the new generation of inverter products has a simple and clear design, which allows people to quickly familiarize themselves, and the intelligent operation panel also makes it easy to operate the product from the day of installation. The compact product has a small form factor and saves space. Although the product was originally developed with the ceramic industry in mind, it is designed to be versatile and can also be used in a wide range of equipment and systems, such as dough sheeters and mixers, conveyor handling, fans and pumps, woodworking machinery, and more.

This product fully meets the diverse needs of low-power inverters, and the unique control mode can control the motor loss within the minimum range; It is equipped with RS-485 converter as standard, which can be connected at multiple points through terminals and supports Modbus communication; Equipped with a PID control function, when the product is applied to a fan or water pump to an instrument control panel, etc., the control function eliminates the difference between the measured value and the target value, and controls the temperature, flow rate, and pressure through proportional action (P), integral action (I), and differential action (D).

According to reports, in order to ensure the stability of this product, in June 2017, this product was put into the ceramic factory in Foshan, Guangdong Province for testing. After several months of high-intensity work, in the environment with a temperature of up to sixty or seventy degrees, the FVR-AS series small inverter has not had any problem of having to shut down, and the stability can be seen.

Improve your precision and expand into new areas

Minister Gong said: In recent years, the development momentum of domestic inverter enterprises has been rapid, and the company has gradually accumulated technology and resources after stabilizing the existing market, and began to move towards the mid-end market. In addition to seizing the original high-end market, some inverter companies used in the high-end market are more willing to move closer to the mid-end market in order to expand their market share. Under the squeeze of such an upper and lower market, the market space left for Fuji Electric is getting smaller and smaller. In the face of this situation, Fuji Electric has to do something to do is to deeply cultivate the industry, grasp the characteristics of each industry, and provide customers with products with both stability and cost-effectiveness. Customization is a direction for the development of the manufacturing industry in the future. However, some European, American and Japanese inverter brands are more mature in all aspects and are more willing to do general. Minister Gong said: We all know that the standards of inverter products used in different industries are not the same. Some industries that do not have high requirements for inverters will inevitably pay for these excessive designs when using these general-purpose inverter products, resulting in the increase in the cost of resource waste and the gradual loss of competitive advantage of enterprises. For Fuji Electric, customized products for specific industries can be closer to customer needs and firmly grasp customers. Minister Gong said that the products required by different industries are very different, and Fuji Electric will rely on the industry and take customer needs as the benchmark, while steadily grasping the mid-end market of inverters, and gradually expand and enter new fields by using its own reputation accumulated in the industry.

In 2017, the domestic industrial control industry recovered, the inverter market picked up, and the sales of Fuji Electric's inverters, servos, semiconductors and other products have been greatly improved. The demand of the market is driving the transformation of the industry and accelerating the development of enterprises. The development of the global industrial control market is getting better and better, and China will play an increasingly important role in the global market in the next few years with the support of policies and the promotion of mature suppliers and manufacturers. Regarding the target for 2018, Minister Gong said: "The first is to outperform the overall market. The second is to rely on our new products to explore some unknown areas. Fuji Electric has always paid more attention to the field of ceramics, and has accumulated high-quality reputation and abundant resources. In 2018, in addition to continuing to stabilize the existing inverter market, we are more willing to develop in logistics handling. Coupled with the good servo market situation in the past two years and the steady growth of market demand, our company has a large number of servo-related customers. We plan to take servo customers as a breakthrough and promote products horizontally. After all, Fuji Electric has been deeply involved in the industry for many years and has a wealth of contacts and resources, so it will be twice the result with half the effort to expand into new areas from existing customers. ”

It is understood that Fuji Electric has been in business for 94 years, and currently has 121 bases in 22 countries around the world, and its sales and service network is all over the world. Fuji Electric has been innovating in the field of energy technology based on the basic philosophy of "contributing to the harmonious development of a rich and diverse society and the natural environment" to contribute to the realization of a safe and secure sustainable society. With the transformation of the international energy pattern and economic development mode, the trend of energy conservation and emission reduction and the development of new energy industry has been strengthened, and the manufacturing industry is facing strict government rules and regulations, and improving energy efficiency and reducing carbon emissions have become an inevitable requirement for the development of the manufacturing industry in the future. "Green" and "smart" may have become the future of the industrial control and factory automation market, and it is also the direction of Fuji Electric in the future.

The industry and demand are integrated to accelerate the expansion of new areas

The industry and demand are integrated to accelerate the expansion of new areas

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