Elite Robotics' 12kg collaborative robot EC612 won the 2019 New Product of the Year - Collaborative Robot Golden Globe Award at the Golden Globe Award Ceremony held on December 13.
Since its establishment in 2016, although Elite has only been three years, it has been deeply engaged in the mechanical control track for 16 years, and all the founding teams are from the Beihang Robotics Institute, so technology research and development is Elite's gene. From the underlying operating system to embedded hardware and software, to the process package and top computing power, to the module joint technology of cooperative robots, Elite has achieved independent research and development.
Cao Yunan said that the product logic includes two concepts: productization ability and productization, and Elite has excellent productization ability. Because we did complete the full monopoly of industrial + co-op robots under 20 kg in 3 years. The improvement of product strength is a more serious and must be solved problem.
As far as technology is concerned, Elite is very persistent, and at the beginning of the company's establishment, we have formulated a complete cobot and the next generation of the overall technology layout, with the ultimate goal of 'intelligent workers'. But the question is, Elite also experienced pain, and I was also thinking, as a startup, what should the business logic be? Is it broad or specialized?
Due to the great desire, Elite's initial product path and business route is the idea of Bo and Guang, and the high monopoly rate of the product has reached the purpose of exploring the market.
If you want to concentrate, you must give up. In the end, Elite decided to converge its product line to focus on collaborative robots. In other words, Elite had to shift resources from traditional industrial robots to cobots and ensure that everyone was clear about the direction of the business.
Today, the co-robot market has entered a period of rapid development, with the sales of co-robots in China reaching 6,320 units in 2018, a year-on-year increase of 49.9%. The Chinese market is expected to grow by 256% to 22,500 units in 2022. Cao Yunan predicts that in the next two years, cooperative robots will reach the scale of 10 billion market. With the ease of use and market extension of cooperative robots, and even the landing of C-end scenarios, the future of cooperative robots is far more than these. At present, Elite has completed the complete layout of the cobot product line, and has developed a total of three cobot products, including light load and heavy load, which can meet various application scenarios. The selling point of the product is mainly cost-effective and independent design, which ensures the stability of the product and the weight load ratio. In this way, Elite's product line and development direction began to be clear.
In September, Elite officially released the 12KG large-load collaborative robot, announcing that it will be used in large-load application scenarios of collaborative robots, such as automotive, metal processing, injection molding and 3C industrial assembly, high-torque fastening, machine tool loading and unloading, material detection, item pick-and-place, stacking and destacking, grinding and polishing, etc.
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