Kunlun Tongguo: A beautiful industrial control word in the Internet era - door-to-door delivery.

The capital boost under the "Internet +" has profoundly affected the thinking mode of the commercial society and the consumption habits of the material world, and it is also the rapid penetration and subversion of traditional industries. In fact, as the intersection of the industrial control industry and the Internet, the marketing model of the HMI industry is being changed by innovators. In the first half of the year, a luxury enterprise gave away 800 screens and tens of thousands of red envelopes within three months. I didn't say it, you know who it is...

Kunlun Tongguo: A beautiful industrial control word in the Internet era - door-to-door delivery.

Kunlun Tongguo: A beautiful industrial control word in the Internet era - door-to-door delivery.

Under the network thinking, all the work of doing business is done around users: exchanging capital for traffic, establishing relationships with users, and forming consumption habits, which is the first step in determining life and death; Focusing on user characteristics and needs, developing and upgrading products, and maintaining customer stickiness with the ultimate customer service and experience is a protracted battle to determine how long to live and how long to live. Not long ago, the subsidy war of "Didi" and "Kuaishou" became the signboard of mobile marketing, and then the alarm bell of Renren and Kaixin.com rang for a long time.

Moreover, the HMI industry has also witnessed great changes in the marketing model and competitive landscape under the user-centered Internet thinking. Just 20 years ago, HMI was still an era of brand competition, and the Japanese Proface created a new generation of glory, as long as the brand sounded, just lie down and count the money; Soon, as the Chinese market became familiar with the product, the industry entered a technological competition: whoever can do it is the winner, and Taiwan manufacturers take advantage of the opportunity to rise. This year, the price of Hitech was only half of that of Proface, and HMI entered the era of recklessness; Ten years ago, the HMI industry pattern entered a more subversive third wave of change, and mainland enterprises represented by Kunlun Tongtai were unstoppable, and localized competition became the core, followed by scale and price competition. Hitech sold to Beijer during this time, and Proface retired from Schneider Electric. This great change in the competitive pattern is not only in line with the industrial transfer path of the world economy, but also the only way for China's industrial control market to mature.

In the future, all participants will face a life-and-death test - differentiated competition with user experience as the core.

In the era when the iPhone has changed from white-collar workers to aunts, HMI has also bid farewell to the tall and high, and has become the most cost-effective standard configuration for mechanical automation and automation. The era of 5000 yuan based on five-inch pseudo-color is gone,3500 yuan and 7-inch true color widescreen has entered the ordinary industrial enterprises,The market is also popular due to rising prices、Product homogenization and other problems。

After the network capitalism burns money and drains traffic, it is still facing the problem of continuous improvement of customer experience and stickiness. As early as 2012, Kunlun Tongtai fully upgraded its mainstream products to Cortex-A8 processors with no additional additional costs. At the same time, in order to meet the demand for large-capacity storage in the manufacturing industry, the product storage space has been increased to 2G; In 2014, in the era when the Internet, especially the mobile Internet, was very popular, Kunlun Tongtai popularized Ethernet technology to mainstream HMI products, and launched it on the market at a very low price to meet the needs of China's manufacturing industry for rapid upgrading. At present, people's requirements for personalization are getting higher and higher, and Kunlun Tongtai helps customers to achieve customization in details such as communication methods and display methods at a very low cost.

The essence of Internet commerce is service. For a long time, the industry has believed that Kunlun Tongshi is unreasonable, but there is a simplification of complex problems to the road to simplicity, and its magic weapon is "three exemptions and three generations". The "three frees" are: free customer service, free configuration, and free trial; "Three generations" are: replacing sales with gifts, replacing services with training, and replacing efficiency with configuration.

For after-sales, in addition to one-year warranty and free maintenance, Kunlun insists on after-sales service to ensure response speed, service attitude and service level. For Kunlun, service is not only a means to solve problems, but also an opportunity for customer contact and value-added business. In addition, Kunlun Tong holds training courses every week and insists on perennial training and delivery. This people-oriented training, regardless of the short-term gains and losses of customers and projects, is the embodiment of user thinking in the industrial control industry. This, of course, is also invaluable: tens of thousands of continuous UX transmissions open up a steady stream of traffic to it.

In fact, this high-cost service is inseparable from its unique sales model. When the big brands in Europe and the United States have taken the agency as their business and done after-sales, Kunlun Tong chose the "agency model" at the beginning. This "no-brainer" approach naturally stems from the fact that more than a decade ago, no one wanted to promote domestic brands, and the weak-voiced SI did not dare to bargain with the end user on the issue of HMI face. The exclusive model complements the exclusive model, and the advantages of market development willingness, customer control ability and service execution are obvious. Now the self-confidence and concept of the Chinese people have been completely subverted by domestic HMI.

Not long ago, the bold marketing of CAR once again deduced the case of overnight surging under the eyeball economy of the Internet era. Moreover, Xiao Li Feidao in the industrial control circle, the bullet Kunlun Tongtai has already performed this model perfectly: after setting off the Kunlun whirlwind twice in 2003 and 2009, the Kunlun Tongtai with a sword in six years has once again become a market disruptor.

After six years of silence, on March 26, the "Kunlun Tongtai 2015 Seminar" set sail in Zhengzhou, the Central Plains city, in just three years, Kunlun Tongtai from the mainland to the coast, the curtain in front of the screen from the capital Beijing to Hebei, Shandong, Henan, and Jiangsu and Zhejiang provinces Baoding special session ended on June 25, Kunlun Tongshi held a total of 18 seminars, 800 touch screens, and distributed 10,000 yuan red envelopes. MCGS in Zhengzhou, Shunyi, Haidian, and Yantai, all the people crowded the venue, and the participants in the last row of the scene really "sat against the wall". Even at Yantai Station, the MCGS high, medium and low touch screen prototypes, which have always been arranged to be displayed in the exhibition hall, were "forced" to move to the entrance of the exhibition hall. For outsiders, Kunlun Tongshi, who likes to take the edge of the sword, put his kung fu in second-tier cities, and even Beijing is in Yizhuang, going deep into the manufacturing intensive area, abandoning the business elite of competitors, and choosing the engineer culture from the perspective of users.

Different products, different markets, different channels, user-centric, deduce Internet thinking, and carry out differentiated competition in a simple way, from being rejected to being accepted, from being opposed to being sought after, Kunlun Tongtai is more like a Xiaomi in the industrial control circle, we do need such a game-breaker to open one after another Chinese industrial control people's own era.

Kunlun Tongguo: A beautiful industrial control word in the Internet era - door-to-door delivery.

Sections viewed

Contact

working hours