Omron electronic sphygmomanometer has added a new member - large-screen series of electronic sphygmomanometers

As the world's top electronic sphygmomanometer manufacturer, Omron electronic sphygmomanometer has been sold to 138 countries around the world and is still a world-renowned electronic sphygmomanometer brand.

With nearly 50 years of experience in the field of blood pressure management, Omron has always been committed to serving the health of Chinese residents and has established a good brand recognition among consumers.

Recently, Omron has added a new member to the family of electronic sphygmomanometers - the large screen series of electronic sphygmomanometers. In order to reach the target audience more accurately and efficiently, Omron landed on New Trend Media, occupying the marketing space closest to home, providing more consumers with health solutions and consolidating the brand moat.

Pioneer of electronic sphygmomanometers

Imagine technology to make the world healthier

In 2022, with the release of Omron Healthcare's new corporate vision "Going for Zero, Preventive Medicine, Making the World Healthier", the brand will focus on further popularizing at-home blood pressure measurement, creating new devices and services to support the early detection and improvement of lifestyle-related diseases that can induce hypertension and atrial fibrillation, and at the same time, through the development of algorithms applying AI, it will focus on early perception of disease signs and build a preventive medical mechanism.

As the first brand to invent the electronic blood pressure monitor, with half a century of technical innovation, the measurement accuracy of Omron blood pressure monitor products has been recognized by the AAMI United States Medical Device Advancement Association, and is widely used in global academic and clinical research.

In order to better meet the needs and habits of Chinese consumers, Omron recently launched a new series of large-screen electronic blood pressure monitors, with a large screen design and the addition of a voice broadcast function (equipped with some models), aiming to provide consumers with a clearer functional display area, helping them understand the meaning behind each measurement number and icon prompt.

Omron electronic sphygmomanometer has added a new member - large-screen series of electronic sphygmomanometers

　　This time, Omron released a variety of electronic blood pressure monitor models with large screens, including the U724J and U725 models in the online channel, and the HEM-717X model with a larger screen size in the offline channel, considering that the consumer group is more elderly, to meet the health management needs of different consumer groups.

　　Omron's new large-screen series of electronic blood pressure monitors this time are equipped with ultra-narrow bezel screen design and backlight function (equipped with some models) on the basis of maintaining high accuracy, and the 25-degree inclined body allows consumers, especially the elderly, to read clearly without picking up the machine. At the same time, the larger screen design can accommodate a wealth of indicator icons supplemented by text descriptions to help consumers understand the meaning behind the measurement results and carry out health management in a more standardized manner.

　　Paroxysmal atrial fibrillation is a common complication in hypertensive patients, with the incidence of paroxysmal atrial fibrillation caused by hypertensive heart disease accounting for 22%-36%, and the incidence of paroxysmal atrial fibrillation is expected to increase more than threefold by 2050. In this context, the large-screen series of electronic sphygmomanometers have added irregular pulse wave reminders, which can effectively capture the precursors of atrial fibrillation and provide more intimate protection for patients with hypertension.

　　In addition, the large-screen series of electronic blood pressure monitors are equipped with voice broadcast functions, covering multiple voice prompt functions such as malfunction prompt, cuff wearing self-test, irregular pulse wave prompt, insufficient battery prompt, and measurement result broadcast, providing more thoughtful protection for the elderly or special groups. It can also be used with the OMRON Plus 3.0 APP, where consumers can read the graphical data results and obtain corresponding analysis reports and improvement suggestions after the measurement.

　　Hand in hand with New Trend Media

Target family groups

For medical device brands, in addition to constantly upgrading products, channels and marketing are also key. This year, Omron will strive to further expand its business territory around the world, increase cooperation with doctors and medical institutions, strengthen the layout of MMC health convenience stores, connect medical treatment with family health management, and cooperate with major chain pharmacies across the country to promote the new model strategy of "medicine + medical care".

On the marketing side, based on accurate insight into people and scenes, Omron aims at the core scenarios of healthy consumption - communities and families, and with the help of the elevator media of trendy media, it has widely entered the homes and lives of more consumers in the cognitive space closest to "home", continuously superimposed and amplified the marketing volume of new products, and opened up the whole marketing chain from brand exposure to cross-screen grass planting to promoting conversion.

　　Using the advantages of "closed space + high-frequency contact + repeated contact" of the trendy elevator smart screen, the Omron large-screen series of electronic blood pressure monitors are rooted in the minds of family groups, realizing the accurate docking of "people, goods and fields", continuously strengthening Omron's brand awareness, and reaching a consensus on the consumption of the whole family. At the same time, with the empowerment of trendy media's digital products, Omron helps connect target customer groups, community pharmacies, and e-commerce platforms, and connects big health consumption channels through online and offline scenarios, effectively improving the omni-channel marketing effect, empowering terminal sales, and detonating the brand.

In the future, Omron will continue to deepen the Chinese market, further explore the needs of Chinese consumers, launch more localized and innovative products and services, and provide innovative health solutions for more consumers. As China's No. 1 community media traffic platform, New Trend Media will also help Omron's high-quality health management products and services reach hundreds of millions of households and achieve brand growth through more accurate and effective traffic conversion.

Omron electronic sphygmomanometer has added a new member - large-screen series of electronic sphygmomanometers

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