On November 26-28, 2021, the 6th edition of Italy Brand Design Exhibition (IDI) was grandly opened at Modern Art Base, a popular gathering place in Shanghai, where Casper showcased our innovative projects and products together with internationally renowned Italy brands.
The Italy Brand Design Show was born out of the creativity of DP Group and organized by the marketing company Yishida Marketing. The aim is to create an immersive experience through exhibitions, roundtable forums in English and Chinese, press conferences and networking occasions between Italy, China and the international community.
At this exhibition, Casper showcased its latest product, the electronically controlled pump, which is also its domestic debut, which echoes the theme of this exhibition, "Design & Materials: Feel the Power of Creativity and Performance", because it is "one of Casper's most advanced hydraulic system solutions in 2021" in terms of product performance, innovation and technology orientation. In an interview, Mr. David Dai, General Manager of Casper Shanghai, said: "The electro-hydraulic system solution is a new high-end product on our current market, which has been developed and designed specifically for the Chinese market. This electronically controlled pump represents Casper's new logo, a new height, a new level.
Mr. Davide was also invited to attend the keynote speech session and press conference, where he introduced the strategic development of Casper as an excellent Italy company in the world, especially in China, and demonstrated the efforts and contributions made by Casper Shanghai to the local economy, industry, energy conservation and environmental protection in the context of China's development policy.
When asked how performance is reflected in Casper's products, he replied:
"Performance also means professional R&D and co-design capabilities with customers, which is to meet the expectations of the market and customers, so our localized product management and R&D capabilities are specifically designed to serve the Chinese market and Chinese customers."
What's even more gratifying is that Mr. Davide also won the "Most Influential Speaker Award" at IDI, and we would like to thank the organizers and everyone for their recognition.
Casper has been working with IDI for 4 years, and as an Italy company, at each edition of IDI, we present the latest design concepts and technological achievements of Casper in the field of industry and manufacturing, adding a more diverse perspective. We look forward to seeing you again at the next event!
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