Searching up and down|Caspar is working hard to explore the future trend

2021 is the first year of the 14th Five-Year Plan and the beginning of a new journey of building a modern socialist country in an all-round way. High starting point, new start, entering 2022, how to go in the "second half" of the construction machinery industry? In the face of the unpredictable market environment and increasingly fierce market competition, what does the enterprise rely on to maintain its vitality and ultimately win? Interpreting Casper Hydraulics' development plan may be able to find the answer.

Open up the territory and expand the universe, take root in the soil and sink again

Founded in 1952 in Parma, Italy, Casper, a supplier of fluid power solutions, has swept the world with its craftsman product development and design, and its nanny service that continues to be close to customers. Since entering the Chinese market in 2007, the Italy family business has regarded China as one of the most important fulcrums for its global business development, and by taking advantage of the rapid rise of China's manufacturing industry and the accelerated upgrading of the construction machinery industry, Casper has seized the opportunity to grow rapidly in the world's largest construction machinery market.

"Casper Shanghai has accumulated a lot of experience in 15 years of market development, and helping customers match our products and machines is a competitive advantage for us." Mr. Zhu Kai, Sales & Marketing Director of Casper Hydraulics Shanghai, said frankly that the concept of "no one has me, no one has me" is his "keen tentacles" to accurately understand the market.

Thanks to the rapid rise of China's construction machinery manufacturers and the wave of upgrading and iteration of construction machinery products, the market has put forward higher requirements for supporting parts enterprises. "At present, our partners include Caterpillar, John Deere, XCMG, Sany, Zoomlion, Sunward, Liugong and other well-known host manufacturers at home and abroad."

In China, the construction machinery market and infrastructure construction are deeply linked, and the "cycle trap" seems to be a "sword of Damosley" hanging over the head of China's construction machinery industry. "Because of the particularity of the industry, compared with foreign countries, domestic manufacturers are always at a disadvantage in terms of delivery. In order to solve this problem, Casper continues to increase its investment in China, our plant has been upgraded from 1.0 to the current 3.0, and the production capacity is also rising, which can not only solve the problem that we will not be limited by production capacity in the next round of growth cycle, but also allow us to base ourselves on localized production, and will not let delivery become our shortcoming when competing with some domestic enterprises. With the empowerment of the industrial Internet platform, the intelligent factory of construction machinery has also gradually appeared, Mr. Zhu emphasized that in order to better serve Chinese customers, Casper will continue to localize the world's leading products, technologies and application experience.

In fact, Casper's in-depth layout of the Chinese market has already begun. Since entering the Chinese market in 2007, Casper's factory has undergone continuous upgrades and is now an industry-leading high-tech smart factory. In addition, Casper has strengthened its local production capacity by increasing investment in production equipment, and its local product application team has also provided customers with customized application solutions and innovative products according to the diversity of the domestic market and the requirements of customers in response to market changes.
Searching up and down|Caspar is working hard to explore the future trend

Searching up and down|Caspar is working hard to explore the future trend

Take root, and the layout will rise again in the future

In recent years, digitalization and intelligence have become a new driving force for the upgrading and product innovation of the construction machinery industry. With the continuous maturity of cloud computing and big data technology, Casper realizes that with "intelligent manufacturing" as the core, the industrial Internet era of information digital transformation will bring new development opportunities to China's hydraulic industry.

"At present, Caispa's intelligent power system (CSP) is moving towards digital transformation, compared with the traditional fluid mechanical solutions, our CSP system due to the use of electronic control, the sensitivity and maneuverability of the machine have been greatly improved, from the hardware side, our pump integrates MVP piston pump, angle sensor, and electronic controller, the software level can realize real-time optimization of pump parameters and machine control logic, so that the machine has been kept in the highest performance state." In the face of the new track of the construction machinery industry with intelligent blessing, Casper has already achieved corner overtaking.

An accurate grasp of future technology trends is the key to technological change. "In terms of future product planning, we will keep pace with the Italy headquarters, the main development direction is digital and intelligent transformation, and considering the domestic market demand, we will also develop more cost-effective products in the future to achieve domestic production." In addition to continuing to promote the production and research and development of hard products such as machinery and equipment, in the context of the slowdown in product sales affected by the epidemic, Casper tried to open up new growth points with a service model. This combination of soft and hard mode is becoming a new path for the construction machinery industry to get rid of the traditional low valuation and seek development in the direction of intelligent manufacturing.

"Our after-sales service and response time are customized according to the customer's application requirements, which can not only help the host enterprises solve the shortage of high-end parts, change the situation of the coexistence of the host enterprises dependent on imports, but also help the host enterprises to respond more keenly and quickly to the changes in China's construction machinery industry. In order to better serve our customers, we have also set up branches in Changsha and Tianjin to solve the service problems in South China. In the face of a new wave of national intelligent manufacturing, Mr. Zhu said: service has become an emerging growth point aimed at the machinery industry.

In the next few years, the momentum of sustained high growth in China's construction machinery market will gradually slow down, and the industry will enter a new round of adjustment, with opportunities and challenges coexisting. As a family-owned company, Casper is committed to long-term development in China, while meeting the needs of Chinese manufacturers to expand domestic and foreign markets, Casper will also seize the opportunities of the next round of development of the industry, and face the future of Casper.
Searching up and down|Caspar is working hard to explore the future trend

Searching up and down|Caspar is working hard to explore the future trend

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