On May 15, 2020, Eaton, a global power management company, held the "Eaton Future - 2020 Eaton Circuit Protection and Control Dealer Conference" in the form of an online live broadcast, and hundreds of dealer partners from all over the country participated online.
At the conference, Eaton's Circuit Protection & Control Division released its 2020 dealer development strategy, showcasing a number of new products and technologies to help partners seize the market opportunities brought by the industrial Internet and new infrastructure, better serve customers, create greater value for the continued success of customers' businesses, and provide forward-looking guidance for the headwind growth of the channel business in 2020.
Resilience in the face of adversity will be the key to the development of enterprises
Wang Aiying, Vice President and General Manager of Eaton's Circuit Protection & Control Business Unit Asia Pacific, welcomed and thanked the guests at Cloud, saying, "2020 is an unusual start and a testament to the progress and win-win development of Eaton and its partners. In the face of the severe epidemic situation, Eaton worked with its partners to overcome the difficulties together, actively carried out actions, mobilized materials to donate uninterruptible power supply and other equipment to Huoshenshan Hospital, activated the emergency plan to expedite the allocation of micro-disconnection products for CT equipment, and actively resumed work and production on the basis of ensuring safety. ”
In her speech, Wang Aiying said: "2020 is a difficult year, and continuous tempering of resilience in the face of adversity will be the key to the development of the enterprise. At the same time, she combined the strong strengths of Eaton's circuit protection and control business to paint a strong picture of the strong momentum of the business in the next three years.
Layout new infrastructure with high-end intelligent products
Yang Yang, General Manager of Low Voltage Components Business Unit of Circuit Protection & Control Business Unit of Eaton Electric Group Asia Pacific, first reviewed the overall business performance in 2019 in his speech. He said that with its outstanding performance in the manufacturing, construction market, new energy, power and other markets, Eaton's circuit protection and control business still achieved double-digit steady growth in 2019 despite the economic slowdown. Yang Yang emphasized that the consistent localization strategy is a key factor in Eaton's continuous success, and based on this strategy, Eaton has been rooted in the Chinese market for more than 20 years. ”
In his speech, Yang Yang combined the analysis of China's overall macroeconomic situation in the post-epidemic era and gave an outlook on the future market. He said that among the seven major investment directions of new infrastructure, Eaton's circuit protection and control division will focus on the information highway built by 5G and the big data center invested in building a solid foundation for the intelligent economy, build high-end intelligent products equipped with IoT based on the industrial Internet, seize new business opportunities, and open up new markets. ”
Win business opportunities with partners with innovation and customization
At the meeting, Yang Yang clarified the goal of maintaining double-digit growth in Eaton's circuit protection and control business in 2020, and formulated a grand blueprint for doubling market share in the next three years. Based on future strategic priorities, market feedback, and the impact of the epidemic on the industry, Yang Yang interpreted Eaton's circuit protection and control product development strategy, saying: "2020 will be the peak year for Eaton's new circuit protection and control product launches, and Eaton's circuit protection and control division will work with partners to expand greater development space and create more value with more innovative high-end products, customized products and industry segments. ”
In terms of channels, Yang Yang shared new channel policies and management ideas for 2020: "In 2020, Eaton expanded its regional coverage from major economic provinces and first-tier cities to second- and third-tier cities, implemented channel strategies such as the development of platinum dealers and product policy support, and continuously empowered channel business with perfect market services, fair dealer policies, and honest management methods, and fully supported the business growth of each region. ”
In addition, in 2020, Eaton's Circuit Protection & Control Division will improve 7*24 hours of efficient and uninterrupted service, and provide users with efficient services with unified windows, humanized services, and process management. At the same time, we will increase on-site technical support, doubling the number of existing Eaton authorized service stations, providing rapid response to on-site maintenance and installation, fault diagnosis, and providing solid pre-sales and after-sales support for channel partners.
Double-digit growth is a testament to a good corporate ecosystem
Fan Qiang, MOEM National Sales Manager of Eaton's Circuit Protection & Control Business Unit, and Jin Yan, National Sales Manager of EOEM, introduced in their speeches that on the basis of Eaton's Eaton Circuit Protection & Control business maintaining double-digit growth in 2019, in 2020, it will adhere to customer-oriented sales strategies such as continuous product improvement, simplified business processes, and rapid response, and build professional partners from multiple dimensions such as products, technical capabilities, customer development, and industry applications, and jointly focus on target industries. Advancing superior products to meet the needs of customers now and in the coming years provides partners with new business opportunities and development momentum.
As one of the important growth points of Eaton's circuit protection and control business, Qi Fei, key account sales manager of Eaton's circuit protection and control business unit, said that on the basis of maintaining the key account strategy, Eaton will focus more on industry depth and regional coverage, and continue to increase investment in high-end and end markets.
Wang Bin, Business Manager of Eaton's Circuit Protection & Control Business Unit in China, focused on sharing Eaton's upgraded version of the xEnergy Authorized Cabinet, which empowers the intelligent power distribution system through intelligent high-end authorized cabinets, intelligent distribution IoT platform, and mutually beneficial ecological cooperation, solves customers' power distribution asset life cycle management problems, and helps customers truly achieve predictable operation and maintenance.
Layout product technology innovation for target areas
In addition to many policies that benefit dealers, Lingyi Shao, Product Line Manager of Eaton's Circuit Protection & Control Business Unit, also showcased a number of innovative products for partners, further demonstrating the differentiated advantages of Eaton's technology in market competition based on advanced product value and technical concepts, and making full preparations to better meet industry applications.
Among them, ICON's new series of contactors and thermal relays are aimed at the high-end market, with a complete series, exquisite design, easy selection and other characteristics, which can help users effectively improve the reliability of motor operation, reduce the loss caused by motor failure, and better meet the different needs of OEMs and complete factory manufacturers, which is an ideal choice for construction machinery, new energy, elevators and other application environments.
The upcoming 1500VDC MCCB supports DC power distribution applications in the new energy industry with excellent breaking capacity and more reliable product life. As customized products for construction, power supply bureau, new energy, OEM and other industries, the new frame circuit breaker, new molded case circuit breaker and new miniature circuit breaker will also provide partners and customers with more applications and choices in more scenarios.
Seize new opportunities and broaden new areas of cooperation
Based on accurate market acumen, Eaton's Circuit Protection & Control Division will focus on the migration and expansion of intelligent core components and new infrastructure industry applications based on the industrial Internet in 2020, increase research and development of new products, carry out refined management of partner training, and form a new intelligent power distribution ecosystem with system integrators, authorized manufacturers and partners, so as to jointly create greater value for customers' business development.
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