The Historical Records · Biography of the Goods and Colonies" is the earliest historical book dedicated to the description of outstanding figures engaged in the activities of "goods and colonies" (commerce), and Sima Qian's interpretation of the economic thinking and business wisdom of the people through the world is known as "historical thinking and economy, which is a feat of the book cover".
A new round of scientific and technological innovation and industrial transformation is reshaping the international economic structure and reconstructing the global innovation map. In this great change, all the stories of entrepreneurs, entrepreneurs, and workers who have the courage to innovate and take responsibility are worth remembering. From now on, we will launch "Turbulent Financial Figures Weekly · Commodity Colonization", telling the stories of business figures in the tide of globalization.
They set up a biography for the times, and we will make a biography for them.
"I am very optimistic about my country's economy in the next two or three decades, and my country's economy in the next two or three decades will definitely be the best. Second, the manufacturing industry is the foundation of all industries, and we are very determined to enter the manufacturing industry and take root in the manufacturing industry. We will share the profitability of the manufacturing industry with our country in terms of improvement, transformation and automation. Xie Weidong, Executive Director of Lenze Group and President of Lenze Asia, recently suffered from the turbulent news (www.thepaper.cnThis was stated in an exclusive interview with reporters.
The Germany Lenze Group, a global provider of drive and automation technology, established a wholly-owned subsidiary, Lenze (Shanghai) Drive Systems Co., Ltd., in Shanghai Lingang in 2007, and was one of the first companies to enter the Lingang area.
Lenze Transmission has built a production base and logistics center in the Lingang area, and will also move the R&D center to Lingang in 2019. In 2020, despite the impact of the pandemic, Lenze Drives' sales revenue continued to outperform the growth rate of shopping malls.
"Whether it is a Fortune 500 international company, or a European or American company, we must clearly understand the importance and development trend of China's shopping malls." Xie Weidong said that China is the world's largest automated shopping mall, and Lenze Group is optimistic about China's shopping malls and is determined to open up to China's shopping malls and China's reform. During the "13th Five-Year Plan" period, Lenze Group has established an important position in the global trade malls of China's shopping malls, and in the future, China will become the engine of Lenze's global growth. The Lenze Group will share with Japan the profitability of improvement, transformation and automation of the manufacturing industry.
Xie Weidong is very interested in Shanghai and Pudong, China is the world's largest automated shopping mallIn 2006, Lenze Group built a factory in the Lingang area of Shanghai, which was still a wasteland. In 2007, Lenze Group established a wholly-owned subsidiary, Lenze (Shanghai) Transmission Systems Co., Ltd., in Lingang. After six years of rapid development, in 2012, the Lenze Group launched the second phase of expansion in Lingang.
Xie Weidong said, "Lujiazui has risen from some sporadic buildings to high-rise buildings, and according to the changes in shopping malls around Shanghai and even the Yangtze River Delta, Lenze Group is very interested in Shanghai and Pudong, so it decided to invest in Shanghai at that time." ”
At that time, the preferential policies and industrial foundation introduced in the Lingang area accelerated the landing of Lenze transmission, which is a heavy equipment area and an intelligent production area, and a number of enterprises such as Shanghai Electric are around. "In 2006, it was very difficult, but the board of directors was still full of determination about China's shopping malls, about Shanghai Lingang, and even about the future development of enterprises in China."
As it turned out, the resolution was not a mistake. In 2020, despite the impact of the pandemic, Lenze Drives' sales revenue continued to outperform the growth rate of shopping malls. "It's not easy to keep increasing, and it's not short-term. We have made a development plan for the next three years, to complete the doubling of sales orders, and my country will become the engine of global sales increase. Xie Weidong said that in the future, the sales share of China's shopping malls will reach 25% of the world.
On February 10 of last year, Lenze Transmission resumed work and production, and there were no layoffs or salary cuts since the epidemic, but to overcome the impact of the epidemic, encourage orders, focus on increasing performance, and focus on medical care, intelligent logistics, new energy cars and other fields to develop projects. During the Spring Festival this year, the employees who stayed in Shanghai during the Spring Festival organized by Lenze Transmission began to work overtime from the third day of the Lunar New Year. Since late November of the previous year, the factory's orders for automation products have recovered far more than expected, and the production load has been 20%-30% higher than the previous year.
Orders continue to come in, the three production departments of factory machining, electronic product installation, and mechanical and electrical product installation are running at full capacity, and the electronic installation department is even running 24 hours a day.
"We're constantly hiring." Xie Weidong said that in the past, from March and April to the beginning of the peak season, Lenze Transmission had to recruit a large number of temporary workers. And now the production capacity has basically been smooth, the factory is in a state of overtime, and many excellent temporary workers have also been regularized.
At present, Lenze Transmission has about 300 employees, and about 97% of them are employees in China. In 2019, Lenze Transmission will also move the R&D center to Lingang, "This is our determination to take root in Lingang and serve Lingang." Xie Weidong thinks that Lenze Transmission will be a thousand-person enterprise in the future, "because China is the world's largest automation mall, and the volume is incredible." ”
In our country, the localization rate in the next two years will be 90%-95%
In 1997, Lenze Group set up an office in Beijing and officially entered China's shopping malls. Lenze is one of the primary initiators of Germany's Industry 4.0, Xie Weidong showed that the future of China's industry and manufacturing industry promotion is an inevitable trend, Lenze has a lot to do in China.
"Whether it is a Fortune 500 international company, or a European or American company, we must clearly understand the importance and development trend of China's shopping malls." In addition to this, it is necessary to pay attention to competitors from our country. Xie Weidong said that the top three enterprises in China's automation profession have begun to compete directly with Lenze Transmission.
"So let's adapt." In Xie Weidong's eyes, Lenze Transmission is a Germany company and a Chinese company, "We propose to take the road of Lenz in our country, in our country for our country." "The road to change is also the road to localization. At present, the localization rate of Lenze Transmission is 30-35%, and its policy is to achieve a localization rate of 90%-95% in the next two years.
Localization has two meanings, one is to assemble the central parts in China after importing, and the other is to complete the design and production of Hongo. "The real localization is to launch suitable products in China's shopping malls, rather than 100% copying Europe and the United States. The individual needs of Chinese customers are different, and China's shopping malls are large enough to be designed separately for our country. ”
In 2018, Lenze started the pace of comprehensive localization in China. After the local technical support of the independent research and development team, in November of the previous year, the first locally assembled M850 machine was successfully tested and rolled off the assembly line in the Lenze factory in the Lingang New Area.
Prior to this, Lenze motors had to be imported from Europe, and in the future, Lenze's factory in Lingang can directly provide domestic and international customers with domestic M850 series high-performance servo motors and supporting reducer products.
Xie Weidong, a front-line worker in the Lenze transmission plant, said that for Lenze Transmission, the advantage of localization is that the products that were handed over in the past two or three months can now be delivered within one month or even two weeks, and the cost is also reduced by 20-30% compared with the original. "Our products are delivered quickly, and more importantly, they are more suitable for my country's shopping malls." Localized production not only shortens the delivery time of products, but also accelerates the development of Lenze's products for China's shopping malls, satisfying the manufacturers' more needs for high-quality equipment.
The designers are in China, the production is in China, and the supply chain is also in China. Along with the process of localization, it is the improvement of the industrial level, and it is also the promotion of automation and intelligent production of China's overall industry. Lenze Drives links suppliers, customers, service and channel partners to improve the value chain.
"As a supplier of Lenze Transmission, the biggest harvest of the company is not how much business it does, but it grows and develops with Lenze Transmission, including management concepts, product quality, industrial automation, etc. Xie Weidong said.
I am very optimistic about my country's economy, and share the profitability of the manufacturing industry and automation with my country
"I am very optimistic about my country's economy in the next two or three decades, and my country's economy in the next two or three decades will definitely be the best. Second, the manufacturing industry is the foundation of all industries, and we are very determined to enter the manufacturing industry and take root in the manufacturing industry. We will share the profitability of the manufacturing industry with our country in terms of improvement, transformation and automation. Xie Weidong expressed his gratitude to the surging news (www.thepaper.cnThe reporter showed that this is a very good and promising career for the Lenze Group.
In 2020, China's economy exceeded 100 trillion yuan for the first time, completing a V-shaped turnaround. In the last year, China successfully coped with the severe impact of the new crown pneumonia epidemic, and the actual use of foreign capital increased against the trend in the context of a sharp decline in global cross-border direct investment. According to data from the Ministry of Commerce, in 2020, the actual use of foreign investment in the country was 999.98 billion yuan, an increase of 6.2% year-on-year, and the scale hit a record high.
China has released the signal that "the open door will only open wider and wider", greatly relaxed the access of shopping malls, strengthened the protection of intellectual property rights, and invented a more attractive investment environment.
Since the Foreign Investment Law and its implementing decrees came into full implementation on January 1, 2020, China has effectively adopted measures to encourage and promote foreign investment, protect the legitimate rights and interests of foreign investment, standardize the management of foreign investment, continue to optimize the environment for foreign investment, and promote a higher level of opening up to the outside world.
Xie Weidong said in particular that the Foreign Investment Law provides legal protection, and Lenze Transmission, as a foreign-funded enterprise, feels that it has a fair business environment. The government's support for enterprises is also increasing, and more attention is paid to the actual dilemma faced by enterprises, "the trend of shopping malls and affairs-oriented is becoming more and more obvious, and there are more and more services and support." ”
For any funder, certainty is crucial. Xie Weidong said that Lenze Group is optimistic about China's shopping malls and is determined to open up to China's shopping malls and China's reform. During the "13th Five-Year Plan" period, Lenze Group established an important position in the world and an important position in the global trade mall.
As for the future, Lenze Transmission has set up a three-year plan, and the three major policies are to double the business, the localization rate to reach 90%-95%, and China to become the global growth engine of Lenze. Xie Weidong said that Lenze Transmission is also learning and growing itself, learning from competitors, shopping malls, and failures, making a modest contribution to the transformation and promotion of China's manufacturing industry, and serving China and the world together.
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