Recently, Orion Star Marketing Delivery Robot Lucky Leopard (overseas product name: Lucki) won the 2023 Korea KCAB Consumer Evaluation Best Brand Award (Food Delivery Robot Category). KCAB (Korea Consumer Appraisal Brand) aims to discover the brands with the highest consumer satisfaction to help consumers make rational consumption choices.
As a domestic "specialized, special and new" enterprise, Orion Star took the lead in bringing Chinese robots into overseas markets, and a number of its robot products have been deployed and applied in many scenarios such as restaurants, supermarkets, nursing homes, libraries, etc. Among them, Lucki, as the main overseas product of Orion Star, has attracted wide attention from foreign media and consumers. As of February 2023, Lucki has been used in more than 1,400 restaurants in Korea, which means that the food delivery robot business model has achieved initial success in Korea. The award of Lucki fully reflects the reliability of Orion Star's technology and the usefulness of its products, and is also the recognition of the Orion Star brand by Korea partner B-Robotics (B-로보틱스), and it is also the affirmation of Korea catering consumers for the value of Orion's services.
As more and more countries face labor shortages and rising hiring costs in the F&B industry, the use of food delivery robots has become a solution for restaurants to handle repetitive tasks such as food delivery and closing. In the restaurant, Lucki can not only use the preferential information scrolling on the big screen to attract more traffic and more guests for the restaurant; It can also take on the task of delivering and closing meals with the design of multi-layer tray and large load-bearing, which greatly reduces the work pressure of restaurant service personnel, helps the service industry reduce labor costs, improves service efficiency, and promotes the standardization and intelligent upgrading of services in the catering industry. More importantly, let the service staff return to the essence of service, better provide personalized service for customers, and improve the value of service personnel and customer experience.
In addition to restaurants, Lucki is often used in other scenarios that require repetitive delivery tasks, such as golf clubs, internet cafes, and bowling alleys.
Due to its good looks and sweet voice, Lucki is also often used in various exhibitions and events for snack distribution, merchandising and event promotion, which is a very new and eye-catching form of marketing. For example, on the day of the award ceremony, Lucki was on duty at the entrance of the venue to distribute the ceremony schedule and introduce information about the KCAB Awards.
Orion Star has been deeply engaged in the field of intelligent service robots for many years, and its robot solution application scenarios have reached more than 20, and have landed in various scenarios in 40+ countries and regions around the world, including Netherlands and Germany in Europe, United States and Canada in North America, Japan, Korea, Thailand and other countries in Asia. As of the end of December 2022, Orion Star's service robot shipments have reached 45,000 units, with an average daily voice interaction frequency of more than 17 million times and a total of nearly 500 million people.
At the internal mobilization meeting at the beginning of this year, Fu Sheng, chairman of Orion Star, announced around the vision of Orion Star's robot business: in 2023, the value will be upgraded from the traditional sales model to the service-oriented solution model. He also said that in terms of service robot products, Orion Star not only has the opportunity to come out and promote the development of the industry, but also make the world's leading "really useful" robots. We firmly believe that China's service robots have a great opportunity to serve the world.
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