Dr. Cao Yunan, founder and CEO of Elite Robotics, said: "Elite Robotics is located in Asia, opens up overseas business, and is determined to bring the self-developed Chinese collaborative robot products, professional sales and service teams and industrial automation solutions with the advantage of return on investment competition to customers with different planning and work in North America. ”
"We look forward to continuing to provide our customers with global common quality and value in North America, and together we can give full play to the advantages of domestic brand malls that are responsive and pay attention to after-sales." Cao Yunan further said: "In the future, collaborative robots will provide solutions for more industrial automation, intelligent production and national economy and people's livelihood scenarios. ”
"Tennessee, United States, is a local place that can reach the industrial heartland." Cao Yunan described the location advantage of Elite Robotics North America.
In his opinion, Elite Robot's benchmark friend UR has achieved phased success and has become a veritable leader in the collaborative robot track at that time. "It is estimated that Europe and North America are the top two battlefields for UR, during which UR's business volume in North American shopping malls accounts for 40%." The reason why it has such a high proportion of business in North America, Cao Yunan believes that it is mainly related to the use scenario, after Teradyne acquired UR in 2015, UR has also greatly improved its ability to develop shopping malls in North America with the resources of its parent company.
On the other hand, because of its "sensitive, reliable, safe and easy-to-use" characteristics, cobots have chosen the original intention of their products, which are aimed at small and medium-sized enterprise customers who need progressive automation transformation and customized and flexible production needs. "The capillary' adaptation industry chain is the broadest place for collaborative robots."
When UR introduced collaborative robot technology into China, because of the price, UR's primary customer group in China was the head customer. In fact, the number of North American collaborative robot users is large, the system is perfect, UR's primary customers in North America are still small and medium-sized enterprises, after years of shopping mall education and customer training, North American enterprises have reached a certain level of awareness of collaborative robot products, to a certain extent conducive to the introduction of new brands.
Cao Yunan judged: "North America has fertile soil for adaptation to industrial scenes, and in the case of limited company resources, North America is undoubtedly the company's preferred choice, which is in line with the favorable position of large scenes, high input-output ratio, and advanced success rate." ”
The product side and the mall side are adapted to each other
The use of future robots is the key to winning or losing, therefore, it is necessary for the product matrix developed by enterprises to be adapted to the needs of shopping malls.
At present, the layout of Elite collaborative robot products is mainly EC series and CS series.
Based on the R&D advantages of high self-research rate, the EC series has further expanded its functions and enhanced stability, and in 2020, it has won the benchmark projects of leading customers including auto parts, 3C electronics, new retail, injection molding, daily chemical packaging, medical treatment, electric power, etc.
The characteristics of CS series cobot channelization are especially suitable for users who have needs for complex and diverse use and want to lay out the future; Many functional indicators of the CS series can make domestic collaborative robots capable of keeping up with international norms, and then make the products more competitive.
Cao Yunan said that the industry of CS series products is aimed at customers with high requirements for qualifications and product functions, such as overseas shopping malls and leading enterprises in domestic subdivisions. He revealed that the CS series of collaborative robots will be officially announced for sale worldwide, and North American shopping malls have become the best choice for this new product.
There is the best team in North America
After more than half a year of preparation, Elite Robotics North America Branch has established a team of about 20 people.
During this time, Peter Farkas served as CEO of Elite North America. As a job manager with more than 35 years of experience in automation, Peter Farkas has a deep understanding of the pain points, customer preferences and robot adaptation scenarios of cobot work in North American shopping malls.
Together, Elite Robotics and Professor Jindong Tan from the Department of Mechanical, Aerospace and Biomedical Engineering at the University of Tennessee, Knoxville officially launched the collaboration between Elite Robotics in the field of business and technology development in North America.
As an expert in the field of collaborative robotics, Professor Tan Jindong has more than 20 years of experience in the development and engineering of collaborative robot technology. As the aspiring collaboration partner of Elite Robotics in North America, Professor Tan Jindong will serve as a special staff member of Elite Robotics to provide customers in North America with expertise in collaborative robot solutions. The sincere cooperation of Professor Jin Dong on the technical side will also make the essence of Elite robot products progress by an order of magnitude.
Cao Yunan believes that the strong combination of Peter Farkas and Professor Tan Jindong has become a strong driving force for Elite to enter the North American market. The North American branch of Elite Robotics not only undertakes the function of business sales, but also conducts research and development of new products and new technologies, and then promotes each other with the R&D team of the domestic center, adds the R&D thickness of the Elite team in China, accelerates the iteration of Elite collaborative robot products, and will improve the customer understanding of Elite on the product side of China and North America to a higher level, and then provide customers with more accurate products.
In the future, the Shanghai R&D center, the new plant in Gusu, the Beijing and Shenzhen branches and the North American branch will further create synergies. With the blessing of the North American team, Cao Yunan revealed that in 2021, the overseas sales policy of Elite Robot is 500 units, and the overall policy this year is to complete the shipment of 2000 units+. It is planned that in the next 2-3 years, the North American team plan will increase by 3-5 times, or double the annual shipment volume of Elite Robot, and the domestic and overseas business of Elite Robot will account for 50% each.
He believes that the field of collaborative robots is still in the very early stage, with the accelerated evolution of products and technologies, the future of collaborative robot shopping malls still have a huge amount of room for growth, development opportunities far better than industrial robots, looking forward to 3-5 years, the production capacity and sales of collaborative robot products will jump from the current level of 1,000 to 10,000 units. Now, every step of Elite Robot's consideration is to adapt to the early layout of many new use scenarios in the future.
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