Looking back on 2022, Festo has made concerted efforts internally and externally, resonating with the market at the same frequency. The Authorized Dealer business has made an important contribution to the increase in market share in the Greater China business area, and the results are very impressive.
Dr. Besten, President of Greater China Business Area, Lu Yanyan, Vice President of Marketing Management, Zhu Lianyi, Vice President of Sales Management, and Feng Xiaolin, Director of Channel Sales, attended the meeting and delivered speeches.
Dr. Besten said: Festo has been deeply involved in China for 30 years, and China has become Festo's second domestic market. The entire value chain of production, logistics, R&D, products and quality goes hand in hand, and the development of Festo's global production center in Jinan will be a strong support for business growth. Let's look forward to the next 30 years together.
Focusing on the sales strategy and the business strategy of authorized dealers, Lu Yanyan shared with the on-site dealers from multiple perspectives such as new products, new projects, omni-channel sales models, and new marketing models.
At the post-conference dinner on the 15th, Festo presented awards and commendations to outstanding authorized distribution partners for their outstanding achievements in the past year.
The award ceremony was full of brilliance, with a number of outstanding companies receiving specific awards from Festo, such as the "Best Performance Growth Award", "Outstanding New Dealer Award", "Long-term Partner Award" and many others.
This year's award ceremony also conveyed Festo's heartfelt hope that more "new performance stars" will rise in the future.
On the morning of the 16th, all representatives of authorized dealers came to Festo Jinan Global Production Center for a visit. The staff of the center warmly received the inspection team and introduced the lean production line, logistics center, exhibition hall and other production practice scenarios in detail. After the on-site visit, the delegates had a more comprehensive and in-depth understanding of the production process, quality assurance and delivery of localized products.
What does Festo rely on to join hands with partners in the business world?
Festo's commitment to innovation and high quality has a first-class brand reputation in the automation market, which is favored by customers all over the world. In China, from R&D, production to sales, the company adheres to the global unified quality standards, and is based on the local and serves the local.
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