On August 20, 213 Electric Group held the 2023 mid-term marketing operation meeting to deepen the important speech of General Secretary Xi Jinping on the economic situation and economic operations at that time, summarize the marketing operations of shopping malls in the first half of the year, analyze the situation at that time, and make overall arrangements for the tasks and key operations in the second half of the year. He Jianwen, Secretary of the Party Committee and Chairman of the Board, attended the meeting and delivered a speech. Deputy General Manager Mu Zhifeng presided over the meeting. Members of the company's leadership team attended the meeting. The sales regional manager and the overall middle-level cadres attended the meeting.
The meeting was held with the theme of "strong management, pay close attention to the collection of accounts receivable; Expand shopping malls, focus on high-end category development" as the theme, from 21 sales areas to the marketing command center, a comprehensive review of the business situation and achievements in the first half of this year, analysis of distance and lack, put forward the direction and measures of efforts. He Jianwen, Secretary of the Party Committee and Chairman of the Board of Directors, made a speech entitled "Getting Used to the Development of the New Era, Continuing to Promote the Construction and Reform of the Enterprise Marketing System; Enter the mid-to-high-end shopping malls and try our best to become a pioneer in the high-quality development of low-voltage electrical appliances".
The meeting required that based on the new era, we should create a scientific, strong, self-healing and developmental marketing system. Strengthen the construction of development forces, and build two teams of flat shopping malls and three-dimensional shopping malls; Strengthen the construction of business forces, and constantly make up for the improvement of business organizations; Strengthen the construction of logistics operations and deepen the promotion of bar code management; Strengthen after-sales service construction and do a good job in 8D analysis services. By strengthening the foundation internally and shaping the image externally, we will give full play to the sales power, improve the sales power, and create a strong marketing network system that is accustomed to the requirements of the modern Internet of Things, so as to prepare for entering the mid-to-high-end shopping malls. It is necessary to keep an eye on the mid-to-high-end shopping malls, adhere to quality first, and make every effort to serve the three major shopping malls of high-end equipment manufacturing, localization substitution and military-civilian integration, and make 213 contributions to the high-quality development of China's economy.
The meeting emphasized that in the face of the new situation and new situation in the low-voltage electrical industry, 213 Electrical Appliance Group should maintain its strategic determination to carry out high-quality development unswervingly, and gather strong potential energy to promote high-quality development with the belief and determination to win. The 213 full-featured factory has invented good conditions for better serving the high-end shopping malls, and the overall middle-level cadres and managers of the sales area should firmly establish a correct view of political performance, not affect the long-term strategy for short-term pain, and do not dedicate themselves to long-term development for short-term interests.
The meeting required that the overall sales manager should not only adhere to the bottom-line thinking, make ideological and operational preparations to deal with changes in the external environment for a long time, but also maintain self-confidence, strengthen beliefs, blow the trumpet, show new achievements, sharpen themselves in a difficult environment, become an excellent sales person, bring out an excellent sales team, and become a person who has dedication to 213. Show the true character of heroes in the active response, seek new advantages, win new development, create a new situation, and make dedication to building 213 company into an excellent enterprise!
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