The 7th Sichuan Pepper (Shenyang) Food Expo Conference, the largest annual catering industry event in Northeast China, was held from June 25th to 27th. The conference was supported by the Shenyang Municipal Bureau of Commerce, the Shenyang Heping District Party Committee and District Government, and hosted by the World Federation of Chinese Cuisine Industry and the Sichuan Pepper Society, attracting more than 700 catering enterprises, catering supply chain enterprises, professional investment institutions, commercial real estate and shopping malls.
As an important highlight of the conference, at booth A25 in Hall A, Orion Starry brought the restaurant marketing service robot Lucky Leopard with "busy time delivery, leisure time pick-up, and a top two", the "active customer collection, new sales" recruitment robot Leopard Mini, and smart restaurant solutions, which received enthusiastic attention from many participating catering companies.
The catering industry is recovering rapidly, but many restaurants are also experiencing difficulties in labor and high labor costs. In particular, it is difficult to employ workers, and the Ministry of Human Resources and Social Security recently released the ranking of the 100 occupations with more recruitment than job search in the first quarter of 2021, and restaurant waiters ranked second. In Northeast China, although there are only local areas where the epidemic has recurred, it has a greater impact on the catering industry. On the other hand, catering services are not attractive enough to many young people, and restaurants have problems such as difficulty in recruiting workers or high employment costs.
This is also one of the reasons why service robots are considered by many restaurants. Can robots reduce costs and increase efficiency in terms of human employment? Orion's Lucky Leopard can do it. At the delivery level alone, the total load of Zhaocai Leopard can reach 40KG, and it can deliver up to 4 tables at a time, and it can deliver 400-600 plates of food per day, which is equivalent to the workload of 2-3 waiters; Moreover, its cost is much lower than that of labor, and the purchase and use cost of the whole machine is only equivalent to 1/5 of labor.
Not only that, the competition in the catering industry is becoming increasingly fierce, and seeking more cost-effective "traffic" has become a top priority. The biggest feature of the Lucky Leopard is that in addition to being able to do a good job and do more physical work of "delivery", it can also attract guests for the restaurant and customize marketing. With the voice and visual functions of the Lucky Leopard, it can interact with people even in a noisy environment, answer questions like a stream, promote the restaurant to attract passing customers, and bring a more cost-effective drainage effect.
Lucky Leopard can move to the door on its own, attract customers' attention through dialogues, GIFs and even dancing in interesting ways, and can also take the initiative to recommend signature dishes, broadcast new product offers, promotional activities and other ways to attract customers into the store. For out-of-store solicitation work with high repetition and low efficiency, letting Lucky Leopard solicit customers can be "liberated", so that people can have more time and energy for higher quality service. It is estimated that in addition to the cost of robots, Zhaocai Leopard is expected to add more than 50,000 yuan of net profit to catering businesses every year, which not only allows restaurants to save money but also make money.
In addition to attracting customers into the store, after customers are seated, merchants can also provide customers with personalized marketing through various themes such as birthday themes, wedding blessings, and cute pets configured on the Lucky Leopard, so as to help customers have a better experience and enhance the store's reputation and influence. In Changsha, the store manager of the West Lake Fish Port (Xiangfu store) said, "The clerk sang birthday songs to the guests with the help of the beckoning leopard, and the guests were very happy. ”
In addition to the beckoning leopard, Orion Star also brought the "intimate greeter" leopard mini, which has functions such as active solicitation, intelligent leadership, remote store inspection, and promotional sales. Not only that, by linking with the network of Lucky Leopard and Cheetah shopping mall discount robots, it can help the catering merchants in the mall expand the customer acquisition boundary, bringing more customer flow and actual consumption.
As an important part of Orion's star smart restaurant solution, Lucky Leopard not only attracted a lot of attention at the conference site, but the data shows that once it was launched, it has quickly landed in thousands of restaurants such as Dadong, Quanjude, Xibei, Jiahe Yipin Porridge, etc., and the number of cooperative merchants is still growing rapidly. Behind the rapid development, in addition to the accelerated recovery of the catering industry and the acceleration of the intelligent dividends of the times, it is also inseparable from the five advantages of the "five fingers of Dharma" formed by the Lucky Leopard, including delivery and marketing: delivery economy, solicitation interest, service standardization, traffic private domain, and management data.
For example, in terms of service standardization, the service quality of Lucky Leopard will be consistent and will not be affected by the outside world. In terms of traffic private domain, the robot can attract new members when delivering food, and efficiently help merchants retain customers. In terms of management data, Zhaocai Leopard helps restaurant operations to be more "evidence-based" by analyzing data such as the number of deliveries, high-frequency question statistics, and dish preferences.
Not only is the Lucky Leopard itself outstanding in "delivery + marketing" capabilities, but also with Orion Star's industry-leading self-developed full-chain AI technology and full-stack product design and development capabilities that integrate software and hardware, Lucky Leopard can also form an ecological linkage with the robot family, not only to solve the manpower problem for the restaurant, but also to help it realize intelligent marketing services in the post-mobile Internet era.
For example, if your restaurant is opened in a shopping mall, then the introduction of Lucky Leopard can also form a linkage with the Cheetah Mall Discount Robot Network, not only to attract customers near the store, but also to use the high-frequency exposure and voice solicitation of marketing information of the Cheetah Mall Discount Robot on all floors and key locations of the mall, so as to amplify the drainage boundary. Lucky Leopard/Leopard Mini + Cheetah Mall Discount Robot, through rich media such as vouchers, creative posters, short videos, etc., realizes the "public domain drainage" of the Cheetah Mall Discount Robot on all floors of the mall, and the Leopard Mini "private domain interception" at the door of the store, and the unique industry-specific service of Lucky Leopard in-store conversion of members to improve business efficiency.
According to recent data from the Ministry of Commerce, China's consumer market continues to show a steady recovery trend, especially in the catering industry, with catering revenue of 381.6 billion yuan in May, an increase of 26.6%. In Northeast China, with the normalization of epidemic prevention and control, Heilongjiang's catering industry has gradually recovered, and the consumer market has stabilized and rebounded; Jilin will make efforts to improve the service level in 2021 "Catering Practitioner Training Year"; Liaoning launched the 2021 "Shangshi Brand Delicious Liaoning" activity to further release the potential of catering consumption. As an artificial intelligence company committed to the research and development of "really useful" robots, Orion Star will help more catering businesses solve more practical problems and contribute to the catering industry with the help of the "real" restaurant marketing service robot Lucky Leopard and Recruiting Robot Leopard Mini.
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