2021 is a year of steady recovery of the catering industry, and the development momentum continues to be strong, in this context, from May 13th to 15th, the 12th Chengdu Hot Pot Ingredients and Supplies Exhibition was grandly held. With the theme of "Gathering Momentum and Empowering for Win-Win Cooperation", the scale of this exhibition exceeded 20,000 square meters, attracting upstream and downstream enterprises from the whole industry such as hot pot ingredients and supporting services to participate in the exhibition.
Chinese hot pot looks at Sichuan and Chongqing, and Sichuan and Chongqing hot pot looks at Chengdu. Chengdu can be said to be the place that tests the strength of hot pot enterprises the most. At the exhibition held in Chengdu this time, the restaurant marketing service robot Lucky Leopard brought by Orion Starry Sky can be called a marketing service robot customized for the hot pot scene, with the advantages of delivering food during busy times, soliciting customers in idle time, and a top two, coupled with the efficient "marketing + customer collection + delivery" full-scene service with the recruitment robot Leopard Mini, it has become a major focus of the venue and has received warm attention from many representatives of hot pot enterprises.
From food delivery to customer solicitation to member recruitment, robots have made the business of hot pot restaurants more popular
For the hot pot industry, from the perspective of waiters, whether it is a customer ordering or adding dishes halfway, it requires a relatively strong and efficient meal delivery capacity, and from the perspective of merchants, third-party data shows that the labor cost of most catering companies is generally close to 30% of the store investment, and even exceeds the store rent cost, becoming the largest investment.
In the face of heavy, boring and hard work, how to reduce the burden on waiters and reduce costs and increase efficiency for restaurants? The Lucky Leopard, which hums a song and shuttles between tables to deliver food, has multiple layers of trays, with a total load of up to 40KG, and can deliver up to 4 tables at a time, with an average of 400-600 plates per day, which is equivalent to the workload of 2-3 waiters; Moreover, the cost is greatly reduced, and the purchase and use cost of the whole machine is only equivalent to 1/5 of the labor.
Not only delivery, but also in the face of the current situation of low threshold, serious homogenization and fierce competition in the hot pot industry, Zhaocai Leopard can also help merchants enhance their attractiveness and maintain sustainable growth by attracting customers and differentiated marketing in the front hall and customer dining.
From the perspective of attracting traffic into the store, traditional methods such as flyers, posters, display boards or setting up shopping guide posts to attract customers are ineffective, and it is difficult to attract customers to stop and achieve efficient information reach. On the other hand, the robot beckoning leopard can move to the door on its own, and with the help of intelligent voice interaction, it can attract guests through various ways such as dialogue, GIFs and even dancing. It is estimated that in addition to the cost of robots, Lucky Leopard is expected to add more than 50,000 yuan of net profit to catering businesses every year by soliciting customers, truly making money while saving money.
For customers who have already entered the store, the robot can also recommend signature dishes, recommend discounts and attract new members in a pleasing way, especially before the customer checks out, which not only provides customers with benefits, but also greatly improves the effect of attracting new members in the store. According to data, some restaurants have increased their membership data by nearly 8% after using Lucky Leopard to attract new members for a week.
Since the launch of Lucky Leopard, it has landed well-known hot pot brands such as Haidilao, Banu Mao Belly Hot Pot, Star Hot Pot Restaurant Xianhezhuang, Huo Fengxiang, Little Sheep, Shrimp Shabu, Jubaoyuan and so on.
Compared with the "strong ding" as the beckoning leopard, the leopard secretary mini is more like a "caring greeter". As an important part of the smart restaurant solution, Leopard Xiaomi mini has the functions of active solicitation, intelligent leadership, remote store inspection, promotion and sales, etc., with cute shape, walking back and forth and active voice solicitation of customers, it is not only an eye-catching billboard in front of the hot pot restaurant, but also can send coupons to attract customers to dine.
The five-fold stunt of "Bodhidharma Five Fingers" blesses the lucky leopard and becomes a good business helper for the restaurant owner
With the recovery of consumption, the catering industry, including hot pot, has started a new round of upgrading and innovation, and in the process, robots provide a new idea. Taking Orion Star's restaurant marketing robot Lucky Leopard as an example, it is not only about delivering food and soliciting customers, in fact, along with customers at the door, entering the door, dining, consulting and finally leaving the store, Lucky Leopard shows five stunts, that is, the five advantages of "Dharma Five Fingers": delivery economy, solicitation fun, service standardization, traffic private domain, and management data.
Specifically, when customers have not yet decided to step into a restaurant, Lucky Leopard begins to "beckon" customers in a playful way; When customers walk into the restaurant, the Lucky Leopard is transformed into a strong and strong "little brother who passes dishes"; In the process of customers dining in the store, the robot can also attract new members in a pleasing way, accelerating the private domain of merchant traffic; At the same time, through customized Q&A and industry Q&A configuration, Zhaocai Leopard tells the allusions and stories of many innovative dishes to customers according to customer needs, so as to make the service more standard and intimate; When customers walk out of the store and end the dining experience, Lucky Leopard has become an "operation think tank", providing restaurant operators with digital management functions, from the number of deliveries, solicitation time, cruise times and other functional operation data, medium to high-frequency question statistics, dish preferences and other voice interactions, as well as marketing strategies such as solicitation suggestions and member recruitment, these visual analysis results can be viewed anytime and anywhere on the Mini Program platform.
Through the five advantages of "Dharma Five Fingers", when serving customers in and out of the store, the robot can not only enhance the customer's dining experience, liberate the waiter from repetitive manual labor, so that people can provide better service, but also help businesses including hot pot reduce costs, increase efficiency and increase income, and accelerate their digital upgrading, further enhance business resilience, and respond more agilely to opportunities, challenges and uncertainties.
Not only the hot pot brand, at present, Zhaocai Leopard has landed in thousands of restaurants such as Dadong, Quanjude, Xibei, Jiahe Yipin Porridge, etc., and the number of cooperative merchants is still growing rapidly. Orion Star was also selected as the "Top 10 Chinese Catering Intelligent Equipment Institutions of the Year" with its beckoning leopard robot.
The reason why Orion Star's robot for smart restaurant scenarios can be quickly recognized by many catering businesses is inseparable from the realization of full self-research in the whole chain technology of "eyes, ears, mouth, hands, feet, and brain", and the superimposed personalized optimization of food delivery scenes, so that the robot has a powerful solicitation function and voice interaction ability.
For example, the Lucky Leopard, through the cooperation of many technologies, it can have the ability to locate with the eyes, orient the ears to receive the sound, and then communicate with the mouth by providing sound through the brain, and then complete a good interaction in a complex environment. In addition, the fully self-developed technology also has the advantages of low secondary development cost, continuous performance optimization, and fast scene entry, and then personalized scene customization according to customer needs.
In 2021, as the epidemic situation stabilizes, China's catering industry also shows a good development trend. According to the statistics of the China Hotel Association, the average daily revenue increased by 27.1% year-on-year compared with 2019 according to the statistics of the China Hotel Association. Next, with the help of Orion Star Restaurant's marketing service robot Lucky Leopard and Recruiting Robot Leopard Mini, it will not only help more catering businesses solve more practical problems, but also promote the further recovery of the catering industry.
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