Murrelektronik develops, produces and sells state-of-the-art decentralized automation technology for machines and systems. The family-owned company employs around 3,000 people worldwide and sells its products in more than 50 countries. Murrelektronik systems and components are used in a variety of occupations. Murrelektronik prides itself on collaborating with its customers to develop customized automation solutions that are innovative and financially sound.
Driven by data-driven business models
"Communication with others is critical to Murrelektronik's success. By joining Maschinenraum, we are taking the next step – collaborating with other mid-sized companies and the Maschinenraum team and sharing best practices in order to better and more sustainably respond to the cultural and digital transformation," said Markus Nigg, Head of Product Management at Murrelektronik.
At Murrelektronik, customer interests are deeply rooted in our DNA. One of the biggest efforts now is to use and profit from the data generated by case studies of our products. "Our goal is to ensure that we have the right solutions for our customers and their customers in an increasingly data-driven value creation. To this end, we are developing a data-driven business model – a response from Maschinenraum – that extends our and our customers' central business," says Paul Zeller, Head of Digital & Strategy at Murrelektronik.
It is also in this context that the promise of this new ecosystem of shared innovation has been formulated. "With Maschinenraum, we provide an aspirational environment for developing digital innovation in the web. Murrelektronik embodies the central philosophy of our alliance: "Individual innovation is the only way to make the most of each other," says Managing Director Tobias Rappers of the mechanical engineering plant.
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