Phoenix Contact, Gu Jiandang, Goldwind Technology, Wuhan Iron and Steel, and Inovance Technology, Wang Yu shared the new industrial civilization!

Intelligent & Green

The soul of the development of industrial ecological civilization

On March 17, Gu Jiandang, President of Phoenix (China) Investment Co., Ltd., was invited to attend the industrial Internet · broadcast program initiated by the China-Europe Alumni Industrial Internet Association. There is not only a new ecology brought about by digitalization, but also a new civilization with the blessing of green. From the perspective of the coordinated development of intelligence and greening, this article brings a three-dimensional interpretation of this industrial ecological civilization.

01 Mr. Gu: From electrification to intelligence, create a new ecology of digital industry

At the beginning of the live broadcast, Gu Jiandang shared his observations on the development of global industry over the years, as well as the localization practice of China's industry, and brought his thoughts on the new ecology of digital industry from the three stages of automation, electrification, and intelligence.

The wheel of history is rolling forward, and the industry has pain points that need to be reformed at every stage and the "general trend" at that time. As a well-established industrial company with a history of nearly 100 years, Phoenix Contact has shouldered the responsibility of the times and provided its own answers in every era. From automation to intelligence, it is the progress driven by technology and industry, and from electrification to re-electrification is a self-innovation. First of all, if automation is the result of the application of OT technology in a single device, a single system, and a single enterprise, then with the rapid development of technologies such as the Internet of Things, ICT, cloud computing, and big data, digitalization and intelligence have ushered in an expanded scope of application. Secondly, electrification has also ushered in deeper applications - both China and the world are entering the era of full electrification, which is the result of the joint action of industrial development and ecological civilization, and is the only way for industrial digitalization to achieve sustainable development.

So, what kind of mission will Phoenix Contact shoulder in the all-electric era, and what will it contribute to the world and China? In the live broadcast, Mr. Gu said that the biggest industrial transformation in the next ten years is also the biggest mission of China Phoenix, it is an all-round revolution, and it is a "co-creation" revolution that requires the cooperation and in-depth cooperation of all industries, links and roles in the whole society. Among them, the energy revolution, the transportation revolution, and the digital revolution are the three aspects that need to be focused on. In terms of energy, we must change the energy structure from the inside out, from traditional energy to green new energy, and then promote the energy consumption habits of enterprises and emphasize the ESG ecological responsibility of enterprises. For the transportation revolution, we must also implement the structural adjustment of green energy, and strive to promote the transformation of traditional cars to intelligent new energy vehicles. For the digitalization of industrial enterprises, it is necessary to closely integrate technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence with traditional industrial OT knowledge, and collaborate with green energy, electrification, and networking, focusing on the pain points needed for enterprise transformation, and providing easy-to-use and practical solutions.

Finally, Mr. Gu once again emphasized that Phoenix Contact, a Germany company with a long relationship with China, has always adhered to the concept of China for China, accompanied and helped the majority of small and medium-sized Chinese industrial enterprises to step through the transformation of automation, digitalization and electrification with sincere cooperation attitude, leading products and solutions. He believes that innovation leadership must be rooted in the industrial market, share the fate with the enterprise, and the same frequency as the trend: from energy, beyond energy; Originating from connection, beyond connection; From electrical, beyond electrical, from Germany, rooted in China! Phoenix Contact is building a new 2.0 model that empowers the all-electric society, from social responsibility to business models.

02 Mr. Wu: Energy Internet and Green Action of Industry

When green energy and the industrial Internet are closely linked, a green action for the whole society, the whole industry and the whole enterprise has begun. As a leader in green and clean energy and carbon peaking and carbon neutrality strategies, Goldwind has been deeply integrated into the tide of the industrial Internet. In this live broadcast, Mr. Wu shared his thoughts and experience on the industry from the energy dual carbon market, China's carbon reduction and emission reduction actions, the construction of new power systems, and the practical cases of Goldwind.

The premise that cannot be ignored is that the global clean energy market is booming. Mr. Wu mentioned that under the global consensus of the Paris Climate Agreement, the proportion of renewable energy in the world has increased rapidly (from 24% to 85%), and solar photovoltaic and wind power play a central role in the energy transition. As a pathfinder of the global dual-carbon strategy, China's power grid has a total installed capacity of 2.2 billion kilowatts, of which wind power has more than 326 million kilowatts or 14.8%. By 2025, the installed capacity of wind power will exceed 20.5%, continuing to maintain and consolidate the advantage of China's third major power source.

It is not difficult to see that clean energy is gradually replacing non-renewable energy sources, both from the supply side and from the consumption side. Correspondingly, the level of digitalization and intelligence in the energy industry is also rapidly improving, for example, the accuracy rate of wind power generation has exceeded 95%. Therefore, a new power system with new energy as the main body came into being, ushering in large-scale application and development. On the one hand, based on the new power system, the "new electrification" process can accelerate development and cope with the continuous growth of electricity demand. On the other hand, there is a high demand for system flexibility, forming the ability to hydrogen, energy storage, and flexible adjustment; In addition, with the transformation of electric energy consumption from rigid demand to highly elastic and flexible demand, the trend of energy Internet integration is becoming clearer. Based on these judgments, Goldwind gives full play to the synergistic interaction of source, grid, load and storage to build a new power system.

In the green carbon reduction planning for the industrial field, energy-saving transformation is an important part. Industry is a major carbon emitter in China, so it is imperative to replace green electricity and unify energy management based on platform. Goldwind has worked with many industrial parks and large-scale production enterprises to explore feasible ways to reduce carbon emissions. In Yizhuang, Beijing, Goldwind has built China's first "carbon neutral" smart park for renewable energy, in which renewable energy accounts for more than 50% and achieves annual emission reductions of 4,950 tons.

In fact, this is not Goldwind's first exploration of green smart parks, as early as more than ten years ago, Goldwind attached great importance to the energy consumption and energy utilization of the park, so more than ten years of practice can be summarized into several important experiences: multi-energy complementary intelligent microgrids, unified energy efficiency management platform, refrigeration energy saving and sewage treatment optimization, cooling and heating load energy-saving systems, and green park experiments in Fujian and Jiangsu. Step by step, Goldwind has perfectly integrated intelligent technology with green practices, and created integrated software and hardware solutions such as data collection, data analysis, platform-based unified management, and energy efficiency analysis. Finally, Mr. Wu talked about his action suggestions for the green supply chain of industrial enterprises, he believes that industrial enterprises should strengthen the assessment of the social responsibility of suppliers, form certain access standards, so as to promote the zero-carbon transformation of the supply chain, pay attention to the supply chain of energy conservation and consumption reduction, green energy ratio, it is expected to form a bottom-up green channel for the industrial Internet.

03 Celebrity Dialogue: Creating the "Soul" of a New Industrial Civilization

In the last part of the live broadcast, Ms. Wang Yu, President of Inovance, on behalf of the team leader of the "Platform and Ecosystem Group of the CEIBS Alumni Industrial Internet Association", held a dialogue with Phoenix Contact and Goldwind from the perspective of digital transformation of industrial enterprises and from the perspective of ecological strategy, and exchanged ideas and ideas.

As early as the end of last year, Wang Yu agreed on a live broadcast plan with Mr. Gu in Nanjing, and then Wang Yu began to conceive the theme of the live broadcast and dialogue topics with the two bigwigs. After watching the speeches of the two people at PHIDF last year many times, the word "soul" jumped out of thought. Wang Yu said that this is due to the influence of the strategy master Wang Zhigang, who often says a sentence when doing strategic consulting: the key to strategy is to find the soul, that is, positioning. At present, digital technology and new energy technology are driving industrial structural changes, for all industrial enterprises, intelligence and greening are strategic issues for each industrial enterprise, and it is also a beacon for enterprises to reposition themselves to "find the soul". These two companies have done their digital layout relatively early, and they are also actively speaking out in the industrial transformation and upgrading, so why not ask the two of them to talk about how they find their souls and how they act, so that the soul body can be integrated?

Q&A session

Q: The industrial Internet has been launched in the wave of industrial digital transformation and industrial upgrading, and at the same time, the energy Internet is also popular with the new energy and carbon peaking and carbon neutrality strategies.

Mr. Jin Fengwu:

The proportion of renewable energy on the energy supply side will continue to increase, forming an energy system dominated by renewable energy; With the in-depth development of the dual-carbon strategy into the industry, the requirements for refinement and dynamics of the energy demand side have become higher, and the real-time balance mode of source with load and the integrated control mode of large power grid in the past are no longer applicable, and the mode of "source-grid-load-storage interaction" and the coexistence mode of large power grid, microgrid and DC network has been transformed. The energy transition is inseparable from the joint transformation of the power supply and the load side, which is not only the consumption of electricity, but also the intelligent response to grid regulation. The energy Internet is not a network, but a system of flexible regulation and control of multiple resources of source, grid, load and storage.

Therefore, to build the "Energy Internet", it is necessary to use advanced sensors, control and application software to connect hundreds of millions of equipment, machines and systems at the energy production end, energy transmission end and energy consumption end to form the "Internet of Things" of the Energy Internet. Through the collection of the Internet of Things, combined with operation data, weather data, meteorological data, power grid data, power market data, etc., integrated processing and modeling, combined with big data analysis, machine learning, etc. for prediction and adjustment, so that demand and supply can be dynamically adjusted at any time, optimizing the operational efficiency of energy production and energy consumption.

The industrial Internet provides technical support for the energy Internet from data collection, analysis, modeling optimization to intelligence, and with the popularization of the industrial Internet, the digitalization of the load side will be improved, which will greatly promote the energy flow, value flow, and information flow to comprehensive analysis and distribution.

Phoenix Contact, Gu Jiandang, Goldwind Technology, Wuhan Iron and Steel, and Inovance Technology, Wang Yu shared the new industrial civilization!

Mr. Gu of Phoenix Contact:

From the perspective of energy, the Energy Internet focuses on the flow, consumption and regulation of energy resources in all aspects of demand, production, transmission, storage and use. From the perspective of manufacturing, the industrial Internet focuses on the circulation, distribution and value transformation of production factors such as man-machine-material law and loop in the whole process of product demand, design, production and delivery; These are two different systems, the focus is different, and the two systems intersect. The technical architecture is similar, and they all fully integrate digital technology capabilities, using data to manage and operate the entire system.

Phoenix Contact's "Empowering an All-Electric Society" combines the perspectives of industry and energy to promote the innovation of electrification and the intelligent and green industrial civilization.

Inspiration from the moderator

From the perspective of its ICT technology architecture attributes, the industrial Internet is applicable to the transformation of industrial digital transformation and energy system, and from another perspective, energy also belongs to the category of the industrial field, so the energy Internet is a good proof that digitalization will redefine various industries.

Q: Both companies attach great importance to digital capacity building and are also pioneers in the digital transformation of industrial enterprises.

Mr. Gu of Phoenix Contact:

For digital capacity building, I have always emphasized the concept of two-wheel drive, one is to improve the degree of internal digitalization, including the digitalization of enterprise operation management systems and manufacturing systems, and the other is to have the ability to use software technology to provide products and services to our customers. These two parts are related and different, internal digital improvement can allow us to better understand customer needs, connect and communicate with customers, but to turn software technology into product capabilities and external empowerment, we also need many other capabilities, such as the ability to deliver hardware and software integration solutions, of course, more than that. Over the years, we have successively launched PLCnext, MOMnext, Proficloud and other software platforms to serve customers and ecosystems.

In the promotion of internal organization, first of all, the cognition and ability of the leader, which has great demonstration and leading significance for the whole company; For example, I not only participated in Mr. Hua's digital course, but also led the management to listen, discuss, and formulate actions that are combined with work, so that everyone can iteratively revise and improve in practice; The third is to find a demonstration team in the organization to break the ice, not only to take action but also to make results, so that everyone can strengthen their confidence; Finally, it is necessary to develop a culture of continuous growth in the company, so that the organization can maintain the ability to learn, be open, and be agile.

Mr. Jin Fengwu:

Investing in digitalization is a long-term process, and we start with internal needs. At first, everyone was resistant, because there were many more things to sort out the process, define the data, and formulate the rules, which was also more troublesome. Later, employees felt "empowered" in the process of digitalization, and this experience made him more active and proactive. For example, I have interviewed more than 30 people in product research and development, and they all feel very excited after using it, they only see the part, but now they see the professional fields of others in the upper and lower links, for example, his specialty is motor, and now he has learned about control and load through the platform, expanding his knowledge structure. In the IPD process, everyone changed the collaborative relationship, knew the process and interface of cooperation with others, and knew that his innovation would affect other colleagues, and the innovation of other colleagues would be related to him.

Another example, in the past, a product certification process collected a lot of product data, meeting communication, urging information to promote progress, and there may be errors to be corrected. Now we have a platform, as long as the R&D department gives an authorization password on the platform, you can let the certification department get the information by yourself, which not only greatly improves the work efficiency, but also reduces the interruption of R&D personnel in their work, and at the same time, through the process of data query that can be supervised, data security can be better guaranteed.

Inspiration from the moderator

Mr. Wu mentioned that employees have the feeling of being "empowered" in digital process collaboration, which I did not pay attention to in the past. But this is very reasonable, the first value of digitalization is transparency, in the whole process of the work of everyone's work can be seen, including scope, responsibilities, progress, mutual interfaces, etc., the past division of labor allows everyone to be limited to a specific scope, information is a closed island, digital collaboration model is an open system is more conducive to willingness, active people to learn. I tried to summarize the impact of digitalization on the organization in three points: closed to open, isolated to connected, and limited to infinite, and the whole team has achieved mutual empowerment, cognitive improvement, and innovation in collaboration, which is the sustainable growth ability of the enterprise mentioned by Mr. Gu above.

Q: Both companies have encapsulated their digital capabilities into products and services for export, how do you view the privacy and security of enterprise digital assets? And how to deal with the need for collaboration within the industry?

Mr. Jin Fengwu:

This is indeed a more realistic problem at present, at present, we have also encountered downstream customers with us to ask for data, of course we are very willing to open, but how to use the data provided, boundaries and rules There are no relevant legal provisions, and it is necessary to at least at the industry level to introduce and formulate corresponding measures as soon as possible. For example, after we hand over the equipment, the equipment needs to continue to provide full life cycle services such as operation optimization and maintenance, and the customer needs to open the operation data of the equipment, which involves the boundary setting of data sharing and use. At present, enterprises are assets and valuable, and their awareness of privacy and protection of data is already very good, and we can only reach cooperation through friendly negotiation between enterprises and enterprises, but where the boundaries of use are located, these need to be protected by the regulatory system of relevant laws.

Mr. Gu of Phoenix Contact:

In addition to digital capabilities and experience, it is also necessary to build other capabilities, such as the ability to integrate software and hardware solutions, market operation capabilities, and service capabilities, at which time the original digital assets of the enterprise may be reflected in very few. In terms of organizational design, it is also separated, but it is interconnected in terms of technical ability and talent cultivation.

Inspiration from the moderator

This is a question asked by the online audience, which is quite representative. The digital capabilities he mentioned that have been packaged into products or services should refer to the professional knowledge accumulated by enterprises in the industry, which includes two questions: first, whether professional knowledge can be applied by other enterprises, which is about privatization; The second is security, whether it is the leakage of the company's digital assets. The first question depends on whether the enterprise has the ability to refine the common needs of the profession, which is actually the product capability, but only the things made by the company are directly taken to other companies, which has both effects, including safety; If it is the refined knowledge, the company's own part has not accounted for much, it is no longer the direct digital asset of the enterprise, the essence has been transformed into a capability, and it is indeed necessary to establish a decision-making mechanism for enterprises to open up which professional capabilities are safe. In addition to legal regulations, the use of technical means, such as blockchain technology, may be more effective, I am personally very optimistic about the application of blockchain technology in the industrial field, because the industrial value chain involves multiple interests, but ultimately it depends on the ease of use of technology, before that, enterprises can also formulate some data management methods.

From Mr. Wu's answer, it can be deduced that Goldwind's business has been extended from equipment provision to full life cycle service provision, what is the new business design, operation model, organizational planning, current development situation, and even the problems encountered in the process, are all questions I really want to ask. In addition, for Phoenix Contact, the company's investment in digital business capabilities is positioned as an enrichment of existing business technologies, an improvement of solution capabilities, or an independent new business.

Q: Both companies attach great importance to ecological strategy, and have already taken action, integrating into the industrial ecosystem, and building an enterprise ecology will be an important issue for every industrial enterprise, how do the two entrepreneurs think about ecological construction?

Mr. Gu of Phoenix Contact:

In 2010, Phoenix Contact presented an ecological strategy that calls on industry to look at the new future of digital industry from a new perspective. The blueprint and potential of the digital industry is not something that an enterprise can have, and it requires mutual in-depth cooperation to build a win-win industrial three-dimensional ecological network, and I often use the value logic of 1+1+1>10 to describe the future space of this ecological network, which should become the philosophy and gene of industrial enterprises, and also the starting point of ecological strategy.

Phoenix Contact was founded at the beginning of the connection, today we have developed into the field of automation, digitalization, intelligent technology, involving energy, industry, construction, new energy vehicles and other industries, we must take the initiative to connect with various industries, strengthen the technical ability of connection, the most difficult thing in the digital industry is the seamless connection between OT and IT, Phoenix Contact to become a provider of OT and IT connection platform, to create a PLCnext platform as the core to build an ecosystem of product connection, At the same time, to develop the digital industrial application ecosystem, it is necessary to build PLCnext into a digital foundation for the digital industry, and empower the majority of automation and digital manufacturers in China, especially new players in digital industrial solutions.

We have an important intelligent industry ecological market platform, that is, PHIIDF, which has been held for 9 sessions, and at the beginning it was a temporary activity project team to organize customer activities. Later, we gradually formed a core team to expand the audience of PHIIDF from customers to the entire Phoenix Contact ecosystem, and also accumulated a set of experience and methods for continuous operation. Now it is the third stage, which is deeply integrated with various departments of the company, so that PHIIDF will become a platform for the company to connect and communicate with various industrial partners; I would like to use the fourth phase as a platform for co-creation between Phoenix Contact and external ecosystem partners.

Mr. Jin Fengwu:

We are looking for ecological positioning by thinking about the question of "what is the purpose of building this ecology for enterprises". We pursue ecological construction or drive innovation. For an enterprise to lead the industry and walk in front of the industry, it is not enough to rely on more than 1,000 R&D of the enterprise, plus the technical personnel on the edge, and thousands of people are far from enough.

We divide the innovation system into three layers: theoretical innovation, experimental innovation, and digital twin innovation. To achieve these innovations, we need a multi-layered ecosystem. The first layer is mainly internal, and we have also introduced Triz's methodology to create an innovation ecological platform internally, so that different departments of technology, services, and products can cooperate and innovate on the platform with cross-border thinking, which is the first circle; The second circle is for technology suppliers, partners, we found that the business relationship between partners is very short-lived, only to technical cooperation and innovation as the principle of cooperation can be long-term development, we will do technical information sharing, joint research, data sharing and other cooperation with partners; The third circle is facing the public resources of the society, and these cooperation is relatively long-term, for example, we do long-term research and development of materials with universities. Through this ecosystem, we have greatly enriched our innovation resources and strengthened our innovation capabilities, and the results have been obvious in the past few years.

Inspiration from the moderator

In terms of strategic ecological thinking, the two companies have obvious differences in direction selection, which is related to their current technology and market resources. Phoenix Contact started as a connector, and from the perspective of the position of the industrial chain, it is in the middle link, so the choice of Phoenix Contact in the ecological strategy is to strengthen its own digital capabilities, especially connection capabilities, play a supporting role, and actively integrate into various ecosystems. Therefore, Phoenix Contact's ecological expansion is mainly based on the expansion of the market circle, and a careful look at the layout of Phoenix Contact shows that the construction of digital capabilities has also greatly expanded the original business scope, so that even if it is still a connection and supporting role, it can have a more flexible ecological strategy in different industry markets.

Goldwind is a system-level manufacturer, directly facing users, and such an industrial position determines that Goldwind pays more attention to technology, and protects and enhances its industrial position by continuously building technological innovation advantages. Generally speaking, the technology ecological strategy is more focused on systematization, efficiency and boundary agreement, and the operation is also more rigorous. According to public news, it can be seen that Goldwind is also taking the initiative to build an ecosystem in the zero-carbon empowerment business, as well as the empowerment plan of the green supply chain.

Ecological strategy is a topic that can cover a lot of content, which dimension enterprises choose to build their own ecosystem, is related to the medium and long-term competitiveness of enterprises, and the ecosystem is not an enterprise plug-in, and the integration of internal and external capabilities after the redesign of the new system, not only to consider the ecological governance, but also closely related to the internal organizational settings and operation mode.

Phoenix Contact, Gu Jiandang, Goldwind Technology, Wuhan Iron and Steel, and Inovance Technology, Wang Yu shared the new industrial civilization!

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